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2 April 2020 Volume 10 Issue No:39
  MAM | Media And Advertising  
  MSME sector under the yoke of COVID-19 lockdown; agencies bear the brunt  
  India, just like the rest of the world, is staring at a bleak economic future on account of the nationwide lockdown caused by COVID-19. Already its GDP growth is at a decadal low.  
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  MAM | Marketing  
  Adieu ad maverick. Industry pays requiem to Goutam Rakshit  
  Who can forget the devil slithering around in his green cape and his malicious smirk in TVCs and ads to hawk Onida - a TV brand - in the eighties and nineties? And of course, the memorable catchline: "Neighbour's envy Owner's pride.".  
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  MAM | Marketing  
  Ogilvy Delhi wins creative & digital duties of Sleepwell  
  Sheela Foam has appointed Ogilvy for the creative and digital duties of all its brands including the flagship brand Sleepwell. This was the result of a multi-agency pitch. Sheela Foam looks to expand its product portfolio whilst maintaining its strong growth in the mattress category.  
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  MAM | Marketing  
  MMA India announces new categories, calls for entries to 2020 SMARTIES awards  
  The Mobile Marketing Association has announced new categories for the ninth edition of SMARTIES India Awards 2020, scheduled for September in Mumbai, India. The SMARTIES are the world's only global mobile marketing awards programme honouring innovation, creativity and success, and MMA is calling for entries to SMARTIES 2020.  
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Press Releases
» is the No. 1 Hindi News Destination across Desktop, Mobile, APP, Video & Social
» VidMate Appoints Ventes Avenues as its Exclusive Sales Partner for India
» Promax India Conference and Awards Show postponed
» Pocket Aces' Loco upgrades its product offerings
More News From Indian Television
NBSA advises news channels to use social media content after thorough verification
The News Broadcasting Standards Authority (NBSA) has advised member broadcasters of the News Broadcasters Association (NBA) to verify any content used from social media platforms in their news programmes at the highest editorial levels before being telecast in the wake of the recent supreme court order regarding news related to Covid19 coverage...................................... Read More...
Don't disconnect cable service for next 1 month due to non-payment: West Bengal govt tells operators
West Bengal government has directed not to disconnect cable TV connections for the next one month if subscribers fail to pay monthly bill. This is in view of the fact that there are chances of households being unable to meet monthly expenses on account of the current impasse due to the Covid-19 pandemic..................................... Read More...
TikTok donates Rs 100 cr worth medical equipment in India
In the global fight against the spread of COVID-19, doctors and supporting medical staff are the heroes at the forefront of combating this pandemic. With companies coming forward to make contributions to fight the cause, social media giant TikTok has made a donation worth Rs 100 crore to the government of India.................................. Read More...
More News From India
»   Advertising industry mourns the loss of God's good man, Goutam Rakshit
»   Sony Pictures and WWE expand partnership in India
    Source: ET Brandequity
»   Ad agency FCB launches live events platform XP&D Be.Live
»   Vivo India salutes health workers fighting covid-19 in digital campaign
    Source: Live Mint
»   Consumers prefer TV ads over digital: GroupM survey
»   Coronavirus Impact: Ad expenditure to decline by 50-55% on TV between April-June 2020
    Source: Financial Express
»   No touching, no actors - how advertising is changing in the time of isolation
    Source: The Print
»   India under lockdown: Broadcasters stare at drop in ad revenues
    Source: ET
»   Ad giant WPP pulls dividend, buyback and outlook as clients cut spending
    Source: Reuters
»   Gujarat gears up, adds Vadodara, Surat, Rajkot and Bhavnagar to hotspot list
    Source: Indian Express
»   How COVID-19 outbreak has impacted media and advertising industry
    Source: CNBCTV18
More National News
»   Newspapers to lose EURO 50m in online ads as firms use coronavirus 'blacklist'
»   Evening Standard announces pay cut and furloughs after ad slump
    Source: The Guardian
»   Trump's reelection team is trying to prevent ads that use his speech against him
    Source: Washington Post
»   Biden hails front-line health care workers in new ad
    Source: The Hill
»   NCTA: Industry Donating $100 Million of COVID-19 PSA Ad Time, Space
    Source: Multichannel
»   Vodafone Italy creates an ad from home to demonstrate the power of connectivity
    Source: The Drum
»   How the Coronavirus Crisis Is Tying the U.S. Ad Market in Knots
    Source: Variety
»   Declining ad rates may signal a reset for startup SEM strategies
    Source: TC
»   McConnell Releasing Ad Tied to His Role in Virus Rescue Bill
    Source: NY Times
»   Ad-buying agencies are cozying up to SSPs, creating more transparency questions
    Source: Digiday
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