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Ogilvy Delhi wins creative & digital duties of Sleepwell

Ogilvy Delhi will be providing marketing communications strategy

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MUMBAI:  Sheela Foam has appointed Ogilvy for the creative and digital duties of all its brands including the flagship brand Sleepwell. This was the result of a multi-agency pitch.  Sheela Foam looks to expand its product portfolio whilst maintaining its strong growth in the mattress category.

Ogilvy is tasked with delivering an integrated marketing communications strategy across the business. This includes creative strategy, brand equity building, and campaign execution – all aimed at reinforcing Sleepwell as the most preferred option in the mattress and another allied category.

Speaking on the development, Sheela Foam Limited CMO Sumit Sehgal said, “We are stoked to have Ogilvy as our integrated communication partner. Ogilvy brings on board a high level of strategic thinking and we look forward to co-creating a new narrative in the category. Given Ogilvy’s credentials in creating India’s Most Loved Brands, we are confident of adding another to the list. Look forward to this relationship and the journey ahead.”

On the partnership with Sleepwell, Ogilvy Delhi president and head of office Shouvik Roy said, “We are looking forward to some great work as an outcome of this new partnership. Our interaction with the Sheela Foam leadership team has been thoroughly enjoyable and we are all very excited about this new partnership.”

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