16 October 2019 | Volume 9 Issue No:21   Facebook Twitter YouTube YouTube
MAM | Marketing
E-commerce industry to spend an estimated Rs 2000 cr on marketing festive season sales
Festive season is the best part of the year for e-commerce companies and this year they have recorded 12 times growth in sales as compared to the past year despite the economic slowdown, industry insiders revealed to Indiantelevision.com.
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Sony SAB Brand Film Supermarket

The film is about a newly married couple who have set out for their honeymoon. Their excitement of being together is temporarily marred by the fact that they have been allocated two separate seats in the plane. The girl is visibly anxious to get this sorted by somehow exchanging seats which would then allow the two of them to sit together. She takes her request to change seats to her co-passenger who is a sombre, elderly and retired sort of a gentleman and a seemingly no nonsense kind of a person. He politely declines her offer because he prefers aisle seats and wont move to a middle seat in exchange. However, this matter of fact guy has a sudden change of mood when a young chirpy girl recognises him to be a professor whose books helped her to do well in her studies. The engagement with this girl, which makes him feel happy and recognised, pushes him to loosen up and offer his seat to the the girl's husband. The film is shot in a plane and resembles a typical scenario before take off when passengers are all trying to settle in and tuck their bags in their overhead bins. The film finally ends with a track that helps accentuate the turn around of events to a happy amicable space with the end tagline of " khushiyonwaali feeling".

Bhumika sharma
60 seconds
Purpose of the ad:

The key purpose of the campaign is to drive awareness of the light hearted content available on Sony SAB that lightens our lives. The brand has set out to do this by way of the insight that "Our lives are filled with stress and daily struggles, with no respite, even a small dose of happiness can have a big influence in looking at the world in a more positive light. Happiness has the ability to create a domino effect where you don't just want to contain it to yourself but it propels you to really pay it forward." So, the dimension of happiness that we wanted to champion at Sony SAB, marrying with the consumer insight was "Jitniinsaankikhushibadhtihai, utniheeduniyameininsaniyatbhibadhtihai". Keeping this core thought in mind, Sony SAB has launched this campaign with a new tagline 'KhushiyonWali Feeling'. This was the guiding force for the campaign which is a series of 3 films that creatively showcases through relatable everyday instances how happiness begets humanity.

Sony SAB
Creative Agency:


Production House:

Boot Polissh Films


Sana Ahmed

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MAM | Media And Advertising
Titan eyewear brings Ayushmann Khurrana on board as brand ambassador
Titan's eyewear business announces celebrated actor and national award winner Ayushmann Khuranna as the new brand ambassador. Khuranna will be endorsing all the three categories frames, sunglasses, and lenses and feature in upcoming multi-media campaigns for Titan frames and sunglasses.
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MAM | Media And Advertising
Pantaloons launches 'Doston Wali Diwali' campaign
Pantaloons, India's fast fashion brand from Aditya Birla Fashion and Retail Ltd, gears up to celebrate the festival of lights with a heart-warming campaign 'Doston Wali Diwali'. This thematic campaign is based on the premise that Diwali is always celebrated with loved ones and Pantaloons brings this custom to life by celebrating Diwali with friends who are like family.
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MAM | Media And Advertising
Havas Creative India bags integrated communication mandate for Infinity from Harman Kardon umbrella
Harman Kardon International, one of the world's leading audio companies (acquired by Samsung Electronics) which operates brands Infinity & JBL in India, has given its integrated communication mandate to Havas Creative India for its recently launched brand Infinity. The agency has been selected to handle both online and offline platforms and won the mandate on the back of a multi - agency pitch.
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  Television | TV Channels
  BARC week 40: Dangal most watched channel across genres
  iWorld | OTT
  Amazon Prime Video's Original -Jestination Unknown to premiere on October 18
  MAM | Marketing
  Savlon Swasth India Mission marks Global Handwashing Day with #TheHiddenMonsters
  iWorld | OTT
  Microscan launches Internet Service in Aurangabad
  MAM | Marketing
  Fashion Start-up redefines 'The Ideal Body' Trend with a Body Positivity Campaign
  Television | TV Channels
  India on a plate: celebrate world food day with Epic Channel
Television | TV Channels
SPN's Neville Bastawalla on 'massification' of niche sports and Australian Open broadcast extension

Television | TV Channels

BARC India's oversight committee finds process accurate and unbiased

Television | TV Channels

Music genre is top gainer in Chrome DM Week 41
- Amazon eating Google online search ad share: eMarketer
- Fullerton India launches first ever ad campaign
  Source: ET BrandEquity
- Amazon Eating Google Online Search Ad Share: eMarketer
  Source: NDTV
- Pantene ad with Dutee Chand for inspiring girls to make their own life choices
  Source: Live Mint
- Facebook hosts summit for mobile video advertising
  Source: ET
- AD world lacks joie de vivre this festive season
  Source: New Indian Express
- Warren escalates Facebook fight with ad targeting Mark Zuckerberg
  Source: Gadget Snow
- Twitter Admits Your Phone Number May Have Been Used for Targeting Ads
  Source: News18
- Impeachment inquiry, Warren-Biden matchup highlight U.S. Democratic debate
  Source: Reuters
- IAS calls for tighter standards as it tackles CTV ad fraud
- Bicky Burger's tasteless ad shows there's still much to do to 'unstereotype' advertising

Source: The Drum

- Buttigieg targets Warren, Sanders on health care in new ad ahead of debate

Source: The Hill

- Eurosport Strikes Content and Ad Deal With Twitter for Tokyo Olympic Games

Source: Variety

- Facebook's decision to allow lies in political ads is coming back to haunt it

Source: The Verge

- 'Send nudes' Boohoo ad banned after complaint

Source: BBC

- TiVo's ad-supported streaming service, TiVo Plus, launches today

Source: Tech Crunch

- TV Ad Rates (But Not Ad Revenue) Are Dropping

Source: Forbes

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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