Television

Music genre is top gainer in Chrome DM Week 41

The genre grew by 1.01 per cent.

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MUMBAI: Music genre has become the top gainer in week 41 of Chrome Data Analytics and Media data. The genre grew by 1.01 per cent. In this genre, 9XM channel gained the highest OTS with 97.3 per cent in HSM excluding <1 lakh market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, Hindi movies gained the second position and grew by 0.77 per cent in HSM excluding <1 lakh market. In this genre, B4U Kadak channel gained the highest OTS with 90.6 per cent. Religious genre stood in the third position by gaining 0.31 per cent in HSM excluding <1 lakh market. Aastha secured the highest OTS with 98.4 per cent.

Hindi GEC stood in fourth position in HSM excluding <1 lakh market and grew by 0.28 per cent. DD National channel gained the highest OTS with 99.1 per cent. English News genre stood on the fifth position and grew by 0.17 per cent in 6 metros market. In this genre, Republic TV gained the highest OTS with 99.4 per cent.

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