19 November 2019 | Volume 9 Issue No:44   Facebook Twitter YouTube YouTube
MAM | Marketing
India leads Mobile Ad Fraud across Asia with 62%: MMA's Ad Fraud Benchmark Report
Mobile Marketing Association, a global non-profit organization, today released an Ad Fraud Benchmark Report on the state of mobile ad fraud in India. The report revealed interesting facts about the level of fraud, and its awareness in the country and aims to help marketers benchmark their exposure to various kinds of fraud.
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MAM | Media And Advertising
Ogilvy names Shouvik Roy as new head of Ogilvy Delhi
Ogilvy has announced the appointment of Shouvik Roy as president & head of office, Ogilvy Delhi. Having over two decades of experience in brand consulting, design, marketing and advertising, Roy will join Ogilvy Delhi on 5 December 2019 and will report to Ogilvy India CEO Kunal Jeswani. Welcoming Roy on-board, Jeswani said, "Shouvik Roy brings a width of rich capability to Ogilvy. He will lead Ogilvy Delhi and help us shape its future.
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MAM | Media And Advertising
Airbnb in collaboration with the City Place of Jaipur unveils latest Campaign film
The 300 year old City Palace of Jaipur, home to Jaipur's Royal Family, has played host to numerous guests over the centuries. From November 23, 2019, the Gudliya Suite at the City Palace will become accessible to outside guests, and will be able to be booked for the first time ever on Airbnb, with His Highness Maharaja Sawai Padmanabh Singh becoming the first Maharaja to offer a stay at his palace on Airbnb.
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MAM | Media And Advertising
AVON ties-up with Ace Fashion Designer, Colleges and Malls for 'Take A #BreastBreak' campaign
AVON, the global beauty brand that has always stood for women continues its crusade to prevent and fight Breast Cancer with its campaign Take a #BreastBreak. AVON kick started the campaign in October by collaborating with India Runway Week to host an exclusive fashion show with designer Anupama Dayal with theme 'Pink' and a panel discussion with doctors and breast cancer survivors who spoke about the importance of conducting self-examinations, prevalence of breast cancer in India and the importance of early diagnosis.
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  Television | TV Channels
  Disney's Frozen 2 collaborates with 67 brands
  iWorld | OTT
  ShemarooMe expands its reach for global audiences
  Television | TV Channels
  Sony MAX to premiere Khandaani Shafakhana on Nov 22
  Television | TV Channels
  Sony YAY! associates with Crossword Bookstores to celebrate Children's Day
  Television | TV Channels
  Lallantop becomes India's only digital first news brand to cross 10 mln subs on YouTube
  Television | TV Channels
  History TV18 to premiere 'OMG! Yeh Mera India' S6 on Nov 18

iWorld | OTT

Star India's Gaurav Banerjee on Hotstar's content diversity, SVOD uptake & nurturing talent
Television | TV Channels
Star Jalsha launches Start Music-new music game show
iWorld | OTT
Google India unlocks prepaid plans for YouTube Premium, YouTube Music Premium
- Wikipedia co-founder launching Facebook, Twitter rival
- Milton recognised as 'Brand of the year' at the World Branding Awards 2019
  Source: ET Brandequity
- Privacy, consumer groups urge FTC to block Google-Fitbit deal, citing privacy and competition concerns
  Source: Medianama
- Patanjali revenue rises 2% to Rs 8,329 crore in FY19
  Source: Financial Express
- NYT print to be profitable for well over a decade: CEO
  Source: ET
- Ad on Kamal Nath birthday leaves Congress red-faced
  Source: Indian Express
- Amazon offers ad-supported free music streaming service
  Source: Reuters
- India has high incidence of mobile ad frauds
  Source: Asian Age
- Snapchat checks for deception in political ads - details inside
  Source: Times Now News
- 'It's super wonky': Ahead of Black Friday, ad buyers and brands are having issues with Facebook's Ads Manager
- Ad buyers to TikTok: Make it easier to buy ads

Source: Digiday

- Tubi Launches 'Not on Netflix' Ad Campaign Featuring Terrence Howard, Chris Noth and More

Source: Variety

- Trump campaign blitzes Facebook with ads attacking impeachment inquiry

Source: CNN

- Snapchat CEO says his company fact-checks political ads, unlike Facebook

Source: The Verge

- 'Meth. We're on it' - South Dakota's new public health ads raise eyebrows

Source: The Guardian

- Amazon Offers Ad-Supported Free Music Streaming Service

Source: NY Times

- Gaps in Ad Intelligence Are Hurting Media Companies

Source: Broadcasting Cable

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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