Television

Disney's Frozen 2 collaborates with 67 brands

young fans can own a piece of their favourite Frozen products

Disney's Frozen 2

MUMBAI: Disney’s Frozen 2, the sequel to one of the highest-grossing animated films of all time, is around the corner and the excitement amongst fans and brands is big. Disney’s consumer products business in India has collaborated with 67 brands across categories to bring alive the magic of Arendelle and its popular characters Elsa, Anna, Olaf and more.

This is the highest for an animated film in the country.

From apparel and dolls to accessories and back to school, young fans can own a piece of their favourite Frozen products across retail and e-tail destinations including Hamleys, Max, Reliance Trends, Pantaloons, Scholastic, and Flipkart. The range aims to provide kids and families a chance to be a part of Elsa and Anna’s enchanted world.

SOME ASSOCIATIONS:

·         Pantaloons: Pantaloons’ has launched a Frozen collection for toddler and junior girls. It includes printed joggers, leggings, furry sweatshirts and sweater dresses with vibrant prints, embellished party dresses, denim shorts, sequined skirts, t-shirts made fun with interactive prints, fancy sequins and appliques and footwear featuring Frozen’s most loved characters.

·         Hasbro: A range of new dolls and playsets available at most major retailers and e-commerce sites. The products will help fans recreate the magic of the icy kingdom with unique and innovative play patterns and celebrate with singing Elsa and Anna dolls, recreate beautiful braids inspired from the movie and enact scenes from the movie with the Fold and Go Arendelle Castle portable playset!

·         Flipkart: With the highly anticipated Disney Frozen 2 releasing in theatres on November 22, E-commerce giant Flipkart is too gearing up to join on the celebrations. The days leading to the movie release will see thousands of Frozen 2 merchandise across Kids Fashion, Toys and School Supplies up for grabs on the platform with some very attractive offers and exciting prizes to be won.

·         ITC: Has launched a line of stationery products -- Classmate notebooks, geometry boxes and colouring sets

·         Asian Paints: Launched a line of wall décor products (decals) around Frozen 2

·         Hamleys: This holiday season, Hamleys is bringing alive Disney Frozen for its consumers with the widest spread of products and exciting engagement activities in collaboration with Disney

·         Scholastic: The world-renowned publisher and distributor of Children’s books will be launching a range of Frozen 2 books across formats -- Storybooks, Colouring & Activity, Sticker books

Disney India  Executive Director and Head, Consumer Products  Sanjeet Mehta said, “Frozen is amongst the top franchises for Disney’s consumer products business in India and the excitement around it has gone up several notches with buzz around the upcoming movie. We are witnessing high demand from fans for products inspired by their favourite Frozen characters and we are thrilled to launch a vast collection across categories to celebrate the release of Frozen 2,” said Sanjeet Mehta, Executive Director and Head, Consumer Products, Disney India.

Hasbro  Country Manager, India and Middle East Bhavesh Somaya said, “We are excited to give Disney’s Frozen fans an opportunity to relive their favorite movie moments through the best play experiences. To celebrate the magic of Disney’s Frozen 2, Hasbro has introduced unique and innovative play patterns such as singing Anna and Elsa dolls in new signature outfits, hair braiding tools, and even a Fold and Go Arendelle Castle portable playset.”

Pantaloons Head of Marketing & E‐Commerce Ryan Fernandes said, “Frozen is a classic that has left the audience mesmerised with its on-screen magic. We at Pantaloons understand how kids connect with their favourite movie characters and we are delighted to launch a collection of apparel inspired by Frozen. The new range for toddler and junior girls vividly captures the movie’s essence and lets them flaunt their favourite character merchandise.” 

Asian Paints  Group Brand Manager – Digital & Customer Experience O. N Praneeth said, “Frozen 2 gives us yet another opportunity to strongly connect with Frozen fans through some very innovative products and create best sellers, given the popularity of the characters. We are thrilled to already see the excitement and anticipation of our consumers around Frozen 2 and our range of products for it.  

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/news18.jpg?itok=O3JXc9FE
CNN-News18 launches ‘News18 Debrief’ with Shreya Dhoundial

In line with its commitment to bring differentiated content and formats for its viewers, CNN-News18, one of the leading English news channels, has launched ‘News18 Debrief’. With insightful news, the programming will bring its viewers comprehensive stories beyond headlines. A fast-paced news driven...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/aa.jpg?itok=nbnD7UoR
FTA channel Hare Krsna TV aims to specialise in motivational talks

Mumbai-based surgeon Dr Bimal Shah runs Hare Krsna TV, a free to air (FTA) satellite TV channel. Being a self-funded channel run for social service, several cable operators carry it without a carriage fee.

Television TV Channels Specialised and Niche
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/gandhi.jpg?itok=1cNZEP5X
Free patriotic films for cinema lovers, courtesy NFDC

This one is for film lovers of India’s independent cinema. The National Film Development Corp (NFDC) has decided to showcase some films from its wide catalogue free between 7 and 21 August 2020 as a celebration of India’s independence day.

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/08/zoom.jpg?itok=B6-BfMzW
International stars from 13 Reasons Why, 365 Days, Too Hot to Handle make their India Television chat show debut with zoOm’s Access Allowed

MUMBAI:  zoOm gears up to welcome the biggest International stars on its much talked about chat show Access Allowed.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/08/rohit.jpg?itok=D72FGTVX
SPNI's Rohit Gupta on The Venice TV Festival jury

NEW DELHI: A tribute to innovation and international recognition for quality creative and media content, The Venice TV Festival has announced Sony Pictures Network India president Rohit Gupta as a part of its extensive international jury for the upcoming festival scheduled in September. 

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/08/radio-mirchi.jpg?itok=JjRNbC6u
ENIL income from outside India grows as other numbers plummet in first quarter

Indian private FM player Entertainment Network (India) Ltd (ENIL), which runs the Mirchi brand radio network in India, reported 71.7 percent fall in consolidated Total Income from Operations (TIO) for the quarter ended 30 June 2020.

Television TV Channels Specialised and Niche
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/08/tv-today.jpg?itok=gzM91a6r
TV Today numbers subdued but profitable for first quarter in Covid2019 period

Most corporates, and more so broadcasters, have reported red bottom-lines for the first full COVID2019 quarter and the first quarter of fiscal 2020-21 (quarter ended 30 June 2020, Q1 2021, quarter or period under review).

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/naggin.jpg?itok=86gUgUR-
Colors' Naagin 5 will premiere on 9 August

MUMBAI: COLORS brings the fifth season of the fantasy fiction franchise Naagin 5. It will be presented by Dabur Amla Hair Oil.An illuminating exploration of the world of Naagin, the series will be fueled by hatred, revenge and unrequited love as the Sarvashresth Adi Naagin will return to avenge her...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/prive.jpg?itok=Tx5whkNS
Korean action-comedy ‘Exit’ to premier on &PrivéHD

MUMBAI: When you feel you’re at an impasse in life, all it needs is the right drive and persistence to see it through the end. Exit,  Korean action-comedy film directed by Lee Sang-geun tells a story of how all things can momentarily change in the blink of an eye.

Television TV Channels English Entertainment

Sign up for our Newsletter

subscribe for latest stories

* indicates required