21 May 2019 | Volume 8 Issue No:17   Facebook Twitter YouTube YouTube
iWorld | Social Media
Political parties spent Rs. 53 crore on digital platforms: Facebook ad library
There is no denying the fact that digital media has remained one of the strongest tools used by the political giants to woo the voters this election season. Be it extensive ad campaigns or relevant discussions, the online channels have played a key part in the election discourse.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Bisleri 'Bottles for Change' generating awareness around plastic
Previously launched on the occasion of World Environment Day, a year ago, 'Bottles for Change', an initiative by Bisleri, aims to educate citizens about the importance of recycling plastic in our lives; thereby bringing about a habit change of not putting it as a waste, but segregating it and sending it for recycling.
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MAM | Media And Advertising
Sumadhura Group launches new ad campaign featuring brand ambassador MS Dhoni
Sumadhura Group, one of South India’s top realtors, recently launched an ad featuring its brand ambassador MS Dhoni as a part of the group’s upcoming brand campaign #HomesYouDontWantToLeave.
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MAM | Media And Advertising
CricketNext launches #EkCupAur campaign for World Cup 2019
With the ICC World Cup in England and Wales just ten days away, News18's CricketNext.com has launched a brand campaign to bring India's dedicated fans closer to their team by sending them their wishes to win the World Cup for a third time after 1983 and 2011.
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MAM | Media And Advertising
Travel Money launches The Unbeatable Forex Festival
Travel Money, the flagship foreign exchange brand of FCM Travel Solutions, the Indian subsidiary of Flight Centre Travel Group, Australia has launched The Unbeatable Forex Festival to provide simplified foreign exchange solutions with best rates and better rewards to customers travelling abroad.
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  Television | TV Channels
  SPN India brings marquee 2019 FIFA events to Indian football fans
  iWorld | OTT
  Viu and Keshet International sign a two show deal for Indian audience
  MAM | Marketing
  Big B is India's most trusted personality: TRA Research
  Television | TV Channels
  CNN explores India's worst water crisis reported in history
  MAM | Marketing
  Bhuvan Bam's new video 'The Brighter Side' has a strong message for students
  Television | TV Channels
  COLORS INFINITY celebrates 'A Decade of Dreams' with season 10 of Shark Tank
Television | TV Channels
Viacom18's Nikhil Sane on Colors Marathi content play, TRAI tariff order & Marathi GEC market

DTH | DTH Operator

Tata Sky to allow different channels on additional set top box

iWorld | Social Media

Political parties spent Rs. 53 crore on digital platforms: Facebook ad library
- TAM AdEx Play: Ad volumes of real estate category falls
- Sumadhura Group launches #HomesYouDontWantToLeave ad campaign
  Source: ET Brandequity
- Hotstar's Game of Thrones and its 'Deliberate' Copy of Errors
- Top 3 Ads of the Week: P&G Shiksha, The Times of India, Maggi
  Source: AdAge India
- Uber launches integrated World Cup 2019 campaign featuring Virat Kohli
  Source: Live Mint
- ACEF Collaborates With NetBiz for Global Customer Engagement Awards
  Source: BS
- Kenya suspends gambling ad ban after musician complains
  Source: Reuters
- With IPL finally over, brands line up for the next big thing - ICC World Cup 2019
  Source: Financial Express
- Indian Terrain signs MS Dhoni as brand ambassador
  Source: ET
- BJP outspent all else on digital ads; on Twitter, Congress spent the most
  Source: Indian Express
- OnePlus Ropes in Superhero to Endorse Its Super Smartphone
  Source: News18
- Don't let location data quality become an ad fraud-sized crisis
- How the ad industry can help Extinction Rebellion avert environmental apocalypse

Source: The Drum

- Cannes Lions Health puts members from Evoke, FCB on pharma ad judging panel

Source: Fierce Pharma

- GDPR adtech complaints keep stacking up in Europe

Source: TC

- Meaning behind Metro's bruises ad draws criticism and confusion

Source: Washington Post

- Jeff Collins Will Oversee Fox News Ad Sales

Source: Variety

- Pro-ObamaCare group launches ad campaign to protect 20 House Dems

Source: The Hill

- Four Out-Of-Home Advertising Trends At DSE 2019

Source: Forbes

- Advertising Week APAC Announces First Speakers

Source: B&T

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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