30 May 2008 Newsletter Subscription Email this Page Volume 2 - Issue No: 19



 
Zee

Zee News Ltd forays into consultancy biz, expands to Chattisgarh
Zee News Ltd inks deal with SB Multimedia; to help launch the regional news channel in Chattisgarh. (26 May 2008)

Zee to launch movie channel specifically for Middle East market
Zee Ent. Enterprises to launch movie channel with Arabic subtitles; Zee Aflam targets the Middle East. (29 May 2008)

Zee Kannada sees surge in ratings, targets break even in fiscal-end
Zee Kannada sees a surge in the ratings and targets operational break even by fourth quarter of this fiscal. (28 May 2008)

Government

ESPN offer to Tata Sky not permissible: Tdsat
Tdsat says offer to Tata Sky not valid as per DTH a la carte clause; orders ESPN not to disconnect signals. (24 May2008)

Govt open to foreign players in 3G spectrum auction
Foreign investment can't be ruled out in 3G spectrum auction, says communications & IT minister A Raja.(23 May 2008)

Trai issues consultation paper on mobile VAS
Trai releases consultation paper on growth of Value Added Services and regulatory issues.(28 May 2008)

Spectrum issue: Broadcasters do not want vacation of C-band
Broadcasters not for vacating the spectrum; alternately, want compatible spectrum in C-band. (27 May 2008)

UTV

UTV's subsidiary company completes IMPL buy
UTV's subsidiary United New Media Ventures to hold 80% of IMPL after completion of acquisition process. (23 May 2008)

UTV subsidiary to invest Rs 1.2 bn in digital internet media space
UTV's United New Media Ventures to invest Rs 1.2 bn over 2 years into areas of online & digital music. (26 May 2008)

Dish TV

Dish TV files with Sebi, plans to raise Rs 11.4 bn via rights issue
Dish TV files with Sebi; plans Rs 11.4 bn rights issue with Rs 7.9 bn outlay for subscriber acquisition cost. (24 May 2008)

Dish TV holds permission for HITS, invests Rs 1 bn for satellite
Dish TV holds MIB permission for HITS; already put in Rs 1 bn for satellite as ProtoStar launches in June. (27 May 2008)

Other Top Headlines

9X sails past 100 GRPs to consolidate third spot
9X with 103 GRPs holds firm in the third spot;NDTV Imagine stands fifth with 77 GRPs in week 21. (29 May 2008)

Shaija Naqvi joins Bhaskar Group's My FM as national programming head
Bhaskar Group's My FM has appointed Shailja Naqvi as the national programming head. (29 May 2008)

Promax/BDA

Neo Sports steals show at PromaxBDA with 11 awards
Neo Sports Broadcast comes out on top with 11 awards at Promax/BDA; bags 4 gold and 7 silver.(29 May 2008)

Promos need to be big, bold and strong
The field of broadcast marketing has generated a whole set of new challenges for the creatives. said Creative Animal International CEO Doug Harris .(28 May 2008)
Indian broadcasters need to embrace user generated content (29 May 2008)
Teasers: Effective way to film marketing (28 May 2008)
Promax/BDA showcases best promos across the world (28 May 2008)
Chinese broadcasters use Olympic to promote their channels (29 May 2008)
Brand promotion: Answer lies with the right positioning (29 May 2008)
Integrate content with advertising to beat ad avoidance(29 May 2008)
All About Cinema

Adlabs launches India's first 6D cinema in Agra
Adlabs Cinemas has launched India's first 6D cinema in Agra that is based on the Cinema Park format. (23 May 2008)

Compact Disc sells IP rights for $1.65 mn
Compact Disc India transfers IP rights of animated character to Singapore's Golden Games for Rs 71 mn. (26 May 2008)

 AdEx Analysis
Executive Dossier

Snapshot of advertising by Beverage Industry on TV during 2007
40% growth in TV advertising of beverage industry during 2007 over 2006.- AdEx India Analysis.

'Challenge is to convert local advertisers' contribution to 50 per cent from 25 per cent'
Interview with Red FM COO Abraham Thomas

Special Report

Hindi movie chnls battle for kids eyeballs
Filmy creates Junior Filmy slot for kids; Zee Cinema has Dopahar Zee Cinema Par.

Source: www.indiantelevision.com
 



 


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