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ESPN
Star Sports to earzn Rs 50 mn ad rev from Wimbledon
ESPN Star Sports has completely sold out on its ad inventory;
advertisers are forking out between Rs 15,000-25,000
for buying airtime.
(27 june 2012)
LG's
ad spend to stay flat at Rs 6 bn in 2012
LG to reallocate ad spends with no change in TV medium;
to up digital spend by 50% while marginally cutting
back on print.
(28 june 2012)
Fight
surfaces for top position in Hindi GECs
Colors is just 12 GRPs away from Star Plus, making the
gap between top 2 GECs closest this year; last time
it was in week ended 28 April when Set and Star were
15 GRPs away.
(27 june 2012)
How
Indian agencies can win big at Cannes
India can set aside its weakest performance at Cannes
in 5 years by coming out with ads that are bigger, bolder
and fresh in ideas; agencies need to adapt to new technologies.
(26 june 2012)
Cricket's
first test after IPL amid ad slowdown
Ten Sports ropes in Micromax as title sponsor for series
starting 22 July; India-Sri Lanka cricket series will
have to contest for viewership against the Olympics.
(25 june 2012)
Madison
Media Omega ropes in Dinesh Rathore as COO
Dinesh Rathore comes in from Starcom MediaVest Group
where he was head MediaVest, Mumbai and Delhi offices.
(25 june 2012)
Cannes:
India ends disappointing run with Gold for Taproot in
Film Craft
India's overall performance at Cannes this year is disappointing
as it fails to bag Grand Prix and pockets only 14 metals
with 3 gold, 3 silver and 8 bronze; last year India
had won 24 trophies including 4 gold and 10 silver.
(25 june 2012)
Taproot
is India's only entry in the Titanium and Integrated
Lions shortlist
The small-sized creative agency from India has made
it to the elite list; the reward is for the campaign
'A Day in Life of India' for The Times of India newspaper.
(22 june 2012)
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