The
opportunity and challenges of taking Indian TV content
overseas
Indian broadcasters earn over Rs 10 bn a year from subscription
and ad revenues and content sales from the International
markets, says Gaurav Gandhi.
(23
february 2012)
Advertising
to grow 8% in 2012
The slowdown pinch was not felt in 2011 as it was marked
by the crickest World Cup and the IPL;ad spend on TV
up 16-18%, says Shashi Sinha.
(18
february 2012)
International
business is growth area for players with long-term plans
In order to crack growth, Indian broadcasters need to
exploit new media, study local content consumption &
have proper pricing; international biz is poised for
growth but only for long term players, says Bharat Ranga.
(22
february 2012)
Unlocking
new opportunities via satellites: Deepak Mathur
By 2016, India will have 141 mn pay TV homes & pay
TV households will create revenues of $10.3 bn; including
DTT and free DTH, India will have 117 mn digital households,
or 70% of total TV homes.
(17
february 2012)
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