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TV ad rates sky-rocket ahead of India, Pakistan CT 2017 final |
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"India vs Pakistan Final... !! All TV execs around the world are now cracking a nice bottle open to celebrate," tweeted former England captain Michael Vaughan after Thursday's victory of India over Bangladesh in Champions Trophy 2017 semi-final. He wasn't off the mark as television advertising rates on Star Sports for June 18 cricket final between India and Pakistan are almost 10 times the normal price, according to a media report.
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Hathway builds brand Special, adds two service categories |
Hathway Digital, a leading MSO, has announced the introduction of 'Play My Play' - an exclusive and first-ever kind of service on television featuring full-length plays for Hathway's theatre-l'ing patrons, and 'Hare Krsna' focused on eternal well-being by bringing out the deep learnings associated with ISKCON.
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| Television | TV Channels |
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Colors & Zee TV slip two slots, DD Nat surprises in Top 10 |
The week 23 of BARC (Broadcast Audience Research Council) India witnessed an interesting fluctuation in terms of ratings. Although Star Plus retained its lead the Hindi GEC (U+R), it witnessed a drop in ratings but Colors dropped more. Life OK exited the Top 10 list in the same market. Backed by ICC championship, DD National entered the list this week in all the three markets.
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| Movies | Hindi |
| Phullu.....One for social cause |
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India is the flavour of the season. Be it biopics or social messages. The first awkward moment for the family audience was when bra panty underwear ads went online. Long ago, some makers ventured into bridging the gap between communities by depicting inter cast and inter class romance.
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