Cable TV

Hathway builds brand Special, adds two service categories

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MUMBAI: Hathway Digital, a leading MSO, has announced the introduction of ‘Play My Play’ – an exclusive and first-ever kind of service on television featuring full-length plays for Hathway’s theatre-loving patrons, and ‘Hare Krsna’ focused on eternal well-being by bringing out the deep learnings associated with ISKCON.

Hare Krsna will be available initially only in Maharashtra with a subsequent rollout across India. Available under the Hathway Special brand, subscribers can view Hare Krsna and Play My Play at no additional cost for the first month starting 15 June. Later, a nominal price of Rs. 40 for Play My Play and Rs. 25 for Hare Krsna will be charged on a monthly basis. Hathway Special was launched earlier in February which made Hathway the first among MSOs to launch VAS.

Play My Play will bring to Indian homes the leisure of watching over 350 of the best and never before seen plays produced and dramatised for Indian theatre. The 24x7 service will screen plays in English, Hindi, across a range of genres and will feature plays by renowned writers like Premchand, Rabindra Nath Tagore, Shakesphere, Manto in addition to popular Bollywood writers like Piyush Mishra, D P Sinha, Danish Iqbal, Badal Sarkar and many more. Khidki, Perfect Wedding, Roop Aroop, Aik Machine Kabadi Ki, Aurangzeb, and Gang of Girls are a few plays available on Play My Play.

Hare Krsna on the other hand will be catering to the spiritually inclined and focus on transformation and wellbeing of its followers. This service will feature International music festivals, documentaries, human interest stories on how ISKCON has transformed lives, the most vivid and assorted Rath-Yatras from around the world, complete recitals of the Bhagavad Gita, lessons on SATVIK cooking, Kirtans, etc. It will also have a special section dedicated to kids with animated stories on Lord Krsna.

Hathway Video Business CEO T.S. Panesar said, “The success and continued positive response we have been receiving for Hathway Special reiterates the fact that we are living up to our promise of delivering unique v-added service. With the two launches, we will be adding two categories of services under the brand. We will continue to expand our service categories."

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