iWorld

India's 400 mn smartphones generate 80% data traffic: FB's Umang Bedi

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/06/17/umang.jpg?itok=_hHYs8Hv

MUMBAI: India has 400 million smart phones that account for 80 per cent of internet data traffic at present and when many non-feature phones will start getting replaced or include features facilitating internet access, it will change the way how data is accessed, according to Facebook managing director, India & South Asia, Umang Bedi.

Speaking at the IAMAI event here on Tuesday, Bedi, while highlighting how over a decade back (united) Reliance brought in revolution in India by introducing cheap mobile handsets and competitive plans for consumers, said the launch of Jio service by Mukesh Ambani-promoted Reliance Industries earlier this year is bringing about a similar revolution by employing disruptive marketing tactics and pricing that is again changing the way India consumes data.

Bedi, who was speaking extempore at the event, said there are three Indias that needs watching and from where growth likely to come.

The first India, he mentioned, is the one that subscribes to books on e-retailers like Amazon, shops on Flipkart and rides on Ola cabs rides, which is similar to what is happening in the West. According to Bedi, India today is a growing digital market registering a 35 per cent growth worth USD 1.8-2.8 billion.

The second India, according to Bedi, is the mass India that lives in tier 2 and 3 cities /towns where people have money and aspirations but no access to affordable Internet. And, the third India comprises about 25 million people living in rural areas for whom new solutions and methods to reach them are needed. Reason: It’s this huge mass that will become a big consuming market in near future.

As disruption seemed to be the underlying theme of the digital economy, Bedi dwelt on the disrupters theory, fathered by Clayton Christensen, saying disruption is happening in the digital sector and it’s being done by the likes of Amazon (from selling books to etailing electronics appliances, smart phones, etc) and Uber.

Pointing out that Amazon and Uber were the “biggest disrupters” in today’s world, Bedi also issued a warning to all marketers saying that unless business people remained “humble”, they themselves may find disrupted.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Ray_Colwell-William_Gorfein_0.jpg?itok=bIf3JV5A
PeerLogix signs OTT ad pact with DMP & Neustar

MUMBAI: PeerLogix has announced that it had signed a 12-month revenue sharing agreement with an unspecified Data Management Platform (DMP) in the digital advertising industry.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/Voot-Yo_Ke_Hua_Bro.jpg?itok=5gALvwlu
Voot originals' strategy of disruptive shows unfolds with 'Yo Ke Hua Bro' from 18 Aug

MUMBAI: Voot's “Yo Ke Hua Bro,” the 5-part comedy web-series starring Aparshakti Khuranna, Gaurav Pande, and Shamita Shetty is set to go live on 18 August 2017.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/Sameer_Nair-Kumar_Mangalam_Birla.jpg?itok=Z-s0t7yZ
Kumar Mangalam Birla charges into content creation, hires TV vet Sameer Nair

MUMBAI: Aditya Birla Group chairman Kumar Mangalam Birla has appointed former Balaji Telefilms CEO and now consultant Sameer Nair to revive Amitabh Bachchan's 'Black' and 'Dev'-fame Applause Entertainment, dormant for 10 years.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/Doug_Lee.jpg?itok=w-5YSGn7
Ownzones' SVoD brings 'Best Westerns Ever' to Amazon, Roku, iOS & Android

MUMBAI: The Western genre rides again thanks to a new SVOD channel being launched by Ownzones Media Network. The OTT EntTech company will bring Best Westerns Ever to Amazon video channels and via the Ownzones app currently on Roku, iOS and Android platforms beginning today, giving fans exclusive...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/Untitled-1.jpg?itok=gnPL2ZJr
June: Jio & ACT lead wireless, wired broadband subs growth

BENGALURU:MukeshAmbani’s Reliance Jio juggernaut continued leading growth in wireless broadband internet in the country nine months after its commercial launch on 5 September 2016. Jio has added 51.2 million subscribers in calendar year 2017 (CY-17) until 30 June 2017 (Jun-17) At the same time,...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/14/GOTTTT800x800.jpg?itok=9dGm2zQQ
Game of Thrones episode leak with Star TV watermark traced to Prime Focus Tech; 4 people arrested

NEW DELHI: “You know nothing, Jon Snow,” Ygritte told her reluctant lover, delivering one of the most iconic lines in the drama series. But  the Maharashtra police do know who leaked  episode four from season seven of  the blockbuster HBO series ‘Game of Thrones’ with the Star India watermark...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/14/BG%20Srinivas_1.jpg?itok=2v36Pxk3
PCCW Media reports lower half year video numbers, higher OTT numbers

BENGALURU: Hong Kong based telecommunications, media, IT solutions, property development and investment and other businesses group PCCW Limited reported lower numbers for its video operations comprising of NowTV and improved revenue for its ViuTV and its OTT operations for the half year ended 30...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/12/vijay%20subramaniam%20amazon.jpg?itok=6GTjj18i
Subramaniam is Prime interim head as Amazon seeks new leader

MUMBAI: Amazon Prime Video India director - content Vijay Subramaniam has been appointed as the interim head till the time a suitable replacement is found for Prime India head Nitesh Kripalani who quit two days ago. Kripalani will however remain on the rolls of Amazon India till November. “We are...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/11/Untitled-1_3.jpg?itok=aWEavu-g
SonyLiv to scale up via Amazon Fire & Apple TV, courtesy Cisco IVP

MUMBAI: Sony Pictures Networks (SPN) and Cisco will together extend SonyLiv video experience to Amazon Fire TV and Apple TV customers in India. The Cisco Infinite Video Platform (IVP) provides SonyLiv with a fully cloud-based infrastructure, allowing it to offer more than 40,000 hours of broadcast...

iWorld Video On Demand

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories