4 Sep 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 98
 
 

 





Media, Advertising & Marketing Watch
 
 
 
 
 










Publicis' IMX to get rebranded as VivaKi
Rebranding to cover India and China; the move to bring in an enlarged focus of the agency on digital media buying.

EPL TV rights for India up for grabs
English Premier League telecast rights from Aug 2010 - May '12 will open up for bids; rights are currently with ESS.

IBF sets up joint working committee to resolve disputes
Regional Sub Working Committees, represented by b'casters, MSOs & LCOs, to submit their reports in 6 weeks.

Virgin Atlantic assigns Y&R with global ad account

Samsung Ultra sponsors ibibo's fashion photography initiative

Star Wars The Clone Wars to get live demo on Xbox

Maya Entertainment MD and CEO Ronald D'mello quits

UTV New Media Ventures appoints senior officials


TV Ratings
Top 10 Programmes (16/08/2009 to 22/08/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (16/08/2009 to 22/08/2009)
Star Plus
Zee TV
Zee Cinema
Colors
Sony Entertainment TV
Sun TV
SAB
Gemini TV
NDTV Imagine
MAX
Zee Marathi
Star One
Star Jalsha
Star Gold
Zee Telugu
ETV Marathi
Zee Bangla

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Ad industry growth will come from new markets: WPP chief
    		• Barista Coffee to add 100 stores in India
    		• VF Arvind scouting for retail partners
    Source: Hindu Business Line
      
    		• TCS aims 10% revenue from govt projects; to hire 25,000 people
    Source: Business Standard
      
    		• Superior Gold Group renews advertising support of the Fox News Network
    Source: Media News International
      
    		• ScanScout Tops comScore Video Ad Network Rankings for July 2009
    Source: IT News Online
     
    		• Mid-sized ad agencies lose people, clients
    Source: Livemint
      
    		• Global real estate giant IREO appoints Crayons
    		• Six months of non- stop cricketing action on NEO Cricket
    		• 100 million campaign for smart drinking opens in Britain
    Source: domain-B
      
    		• American Apparel withdraws provocative advertisment
    Source: Fibre2fashion.com
      
    		• Changing story of Indian media agencies
    Source: Economic Times
     
    International News
    		• SocNet Branding Fails to Sway Women
    		• DDB Brazil's 9/11 Ad: A World of Trouble
    		• Sweet 'N Low Goes Into Play
    		• Don Imus, Fox Biz Ink Multi-Year Deal
    		• Film Set for Mobile Phone Premiere
    		• Opel Meriva Taps Amsterdam Worldwide
    		• Homeowners Still Downbeat About House Prices
    		• Florida Lottery Awards Biz to St. John & Partners
    		• Focus on Small-Biz Owners
    		• Syfy Taps Orbitz for Integration Deal
    Source: AdWeek
     
    		• Dell Powers Up First Global SMB Effort
    		• Toys 'R' Us Buys KB Toys
    		• Sweet 'N Low Goes Into Play
    		• Why Kraft Is 'Pheeling' Good About Cream Cheese
    		• Social Net Branding Fails to Sway Women
    Source: Brand Week
    		• Privacy advocates want regulation of behavioral advertising
    Source: Ars Technica
     
    		• 20% of Online Advertising is on Social Networks
    Source: Marketing Pilgrim
     
    		• Research and Markets: Snapshots China Advertising 2009
    Source: Reuters
     
    		• DART Commission Approves "More Open" Advertising Standards
    Source: WHO-TV
     
    		• Online Video Advertising Shows Signs of Life
    Source: ClickZ News
     
    		• Watchdog examines cleavage poster
    Source: BBC News
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