Indiantelevision.com Team

(3 September 2009 6:20 pm)

MUMBAI: Virgin Atlantic has assigned its global creative mandate to Rainey Kelly Campbell Roalfe/Y&R and its affiliates. In India, the account will be handled by Y&R agency, Everest Brand Solutions.

Earlier, the agency had helped develop Virgin Atlantic's 25th birthday promotional campaign, which included a 80s-themed television advert.

The media account of Virgin Atlantic is currently handled by OMD. According to TNS Media Intelligence, Virgin Atlantic's major media spending was approximately $7 million in 2008, up from about $4 million over the corresponding period a year ago. TNS also states that spending in the first quarter of this year was less than $100,000.