5 Oct 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 18
 
 
 
 
 

 





Media, Advertising & Marketing Watch
 
 
 
 
 
 
 










Congress election campaign heavy on television
Congress to spend Rs 40 mn towards print and television for assembly elections; K&V Media to handle media account.

You Telecom resizes investment plan amid slowdown
Citi Venture Capital-owned MSO to pump in Rs 2.5 bn in 2 years; to focus on depth of biz in cities where it runs ops.

DTH adds 2.08 mn subscribers in Q1: Trai
15.17 million total number of registered subscribers till end of June says Trai; this is 15.89% up from previous quarter.

Hrithik Roshan to endorse Parle's Hide & Seek Bourbon

PepsiCo unveils multimedia campaign for Kurkure packs

DQE to produce 'Toomai The Story of an Elephant Boy'
Disney launches Disney Digital Books for kids

'Bigg Boss' gets big marketing push

Carat foresees dim '09 ad market, expects growth in 2010

R Madhavan to endorse Spark mobiles


TV Ratings
Top 10 Programmes (20/09/2009 to 26/09/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes



Top 100 Programmes (20/09/2009 to 26/09/2009)
Star Cricket
Zee TV
Gemini TV
Star Plus
Colors
Sun TV
SAB
Sony Entertainment TV
NDTV Imagine
Star Jalsha
DD1
MAX
Zee Cinema
Zee Telugu
Star Gold
Vijay TV
Zee Bangla
Star Pravah
Cartoon Network

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• HUL, Eureka Forbes ad battle centres around 'chlorine' use
    		• Unilever CEO tells HUL to go for growth
    Source: Economic Times
      
    		• Vishal Retail to repay debt via CDR route
    Source: Financial Express
      
    		• 'Sevak' on threshold of Golden Jubilee
    Source: Mangalorean.com
     
      
    		• Ad revenues betray online match-makers
    		• Entertainment biggies climb on the online bandwagon
    		• Advertisers find money for Twenty20 championship
    		• The Rs 700-cr brand
    Source: Business Standard
     
    International News
    		• Guests Do the Honors for Marriott
    		• McCann, Others Pitch Viagra
    		• 7% Staff Cut at BBH N.Y.
    		• Match.com Picks Campbell-Ewald
    		• Will Revelations Hurt Letterman?
    		• Updated: 5 Chase Pizza Hut
    		• Tyree Takes Stage at D&G
    		• They're Planning to Hire!
    		• Bayer Sued Over Cancer Claims
    		• Arby's Drives Gen Y Online Chatter
    Source: AdWeek
     
    		• Retailers Focus on Customer Service, Personalization
    		• Guests Do the Honors for Marriott
    		• Timberland Recruits Wyclef Jean as 'Earthkeeper'
    		• Pizza Hut Chases Five Shops
    		• Arby's Drives Gen Y Online Chatter
    Source: Brand Week
    		• Advertising spending bounces back
    Source: The Australian
     
    		• Yext Raises $25 Million for Local Internet Advertising
    Source: Digital Media Wire
     
    		• Top NY advertising creatives charge $750 per hour
    Source: Crain's New York Business
     
    		• UK advertising market won't recover until 2011, Carat forecasts
    Source: Telegraph
     
    		• Social Network Advertising Nearing An Inflection Point
    Source: The Business Insider
     
    		• AAI Launches Advertising Toolkit for Members
    Source: AdWorld
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