Indiantelevision.com Team

(3 October 2009 4:15 pm)

MUMBAI: With the launch of Hide & Seek Bourbon biscuits, Parle Products has expanded its product offerings in India.

Hrithik Roshan has been roped to endorse the same. Incidentally Roshan is also the brand ambassador for Parle's Hide and Seek.

The company decided to continue with Roshan as he has a high recall value of being known as Hide & Seek's ambassador. Roshan has a strong connect with the consumers.

The television campaign (TVC) that is on air across TV channels shows Roshan dancing and recommending consumers to try the new brand.