2 Oct 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 17
 
 
 
 
 

 





Media, Advertising & Marketing Watch
 
 
 
 
 
 
 










Champions Trophy fails to attract audiences in 1st week
The ODI format scores abysmally as avg TVR for first six matches stand at 1.6; only Indo-Pak match gets 6.2 TVR.

Nokia fund invests $10 mn in Web18
TV18's Internet arm to make a preferred stock allotment of $10 million to Nokia Growth Partners; ADR put on hold.

Sony pumps in Rs 50 mn to market 'Bayttaab Dil...'
Channel books 5000 sots on TV and 3500 on radio to build brand awareness; puts up 1000 hoardings nationwide.

Mudra taps KB Vinod as creative head for Mumbai office

Puma partners Giny & Jony to launch kidswear range in India

ACK Media set to bring Suppandi on silver screen

UTV Bindass to launch 'Sid vs Varun' on 5 October

Real Madrid extends shirt sponsorship deal with Bwin


TV Ratings
Top 10 Programmes (20/09/2009 to 26/09/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes



Top 100 Programmes (20/09/2009 to 26/09/2009)
Star Cricket
Zee TV
Gemini TV
Star Plus
Colors
Sun TV
SAB
Sony Entertainment TV
NDTV Imagine
Star Jalsha
DD1
MAX
Zee Cinema
Zee Telugu
Star Gold
Vijay TV
Zee Bangla
Star Pravah
Cartoon Network

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Coke’s fizzy ride in India
    Source: Hindu Business Line
      
    		• Shakti Bhog to foray into biscuits with 'Divs'
    		• Madhukar Sabnavis: Adbhuta rasa in advertising
    		• Revenue per mobile user fell sharply in June quarter
    Source: Business Standard
      
    		• Luxury brands must brush up service to succeed, say experts
    Source: Financial Express
      
    		• Global advertising spending in 2009 to fall further: report
    		• Can ESPN meet its required run rate?
    Source: Livemint
     
    		• Ad spend on social media to grow by 44 percent
    Source: Siliconindia.com
      
    		• Beaming it right
    Source: DNA
      
    		• Bluetooth advertising: Latest form of wireless ads
    Source: Merinews
      
    		• Patil asks women to fight pervert portrayal in ads, TV soaps
    Source: Indian Express
     
    International News
    		• Rays of Hope Pierce Global Ad Market Gloom
    		• Bayer Sued Over Cancer Claims
    		• Arby's Drives Gen Y Online Chatter
    		• Nielsen: Women More Ravenous for Music Sites
    		• Carat Reduces '09 Ad Forecasts
    		• MTV Nets' Logo, Subaru Drive 'Legacy'
    		• 'Beds Are Burning' for Climate Change
    		• Einstein as Next-Century Endorser?
    		• Mcgarrybowen Adds Crystal Light
    		• Comcast Shares Tank Amid Talk of NBCU Deal
    Source: Ad Week
     
    		• Auto Sales Crash Again
    		• Bayer Sued Over Cancer Claims
    		• Why Duane Reade Renovated Its Image
    		• Carat Reduces '09 Ad Forecasts
    		• Century 21 Holds Open House
    Source: Brand Week
    		• Advertising is still falling, but media owners sense a recovery
    Source: Times Online
     
    		• Sina drops out of $US1.7bn deal
    Source: The Age
     
    		• Keeping ahead in advertising
    Source: The Times
     
    		• Top brands pour millions into in-game advertising
    Source: WA today
     
    		• Shashi Seth joins as SVP, Global Advertising Products at AOL
    Source: Media Mughals
     
    		• Global ad spend in 2009 to slump further-Carat
    Source: Reuters
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