Puma partners Giny & Jony to launch kidswear range in India

Indiantelevision.com Team

(1 October 2009 5:20 pm)

MUMBAI: Sportslifestyle brand Puma AG has entered into a retail collaboration with Gini and Jony to launch the Puma Kidswear range in India.

Under the agreement, Gini and Jony will retail the Puma kidswear range across its distribution and retail network in the country.

Said Gini and Jony India CEO Prakash Lakhani, "We are honoured to partner with Puma as their design and quality will be a success in the Indian market where kidswear retail is a rapidly growing category."

The Puma kid's collection for autumn/winter 2009 is priced from Rs 399 onwards and includes a range of apparel, footwear and accessories for kids aged 4-14 years.

Puma India MD Rajiv Mehta said, "Collaborating with Gini and Jony will further expand Puma's ability to move into a new space, escalating our reach."