Indiantelevision.com's The Ad Linx Reporter dated 6 Nov 2009 - Global and Indian advertising news, information and data at your fingertips

Media, Advertising & Marketing Watch

Govt doubles Commonwealth Games budget to Rs 16.2 bn
Government approves hike as loan to Organising Committee which expects to generate revenue of Rs 17.08 billion.

Star shifts Keertan to English channels, Gupta to take charge of Star Plus
Star India COO Sanjay Gupta to look after Star Plus; Keertan's portfolio to include Star World and Star Movies.

Govt to speed up amendment of PRB Act: Ambika Soni
Draft of amended Act to be put up on the Ministry's website By 31 March 2010; to seek comments from stakeholders.

TV Ratings
Top 10 Programmes (04/10/2009 to 10/10/2009)

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	India-Australia series revives advertiser interest in ODIs
	Yardley to complement Wipro portfolio
	Source: Hindu Business Line

	Distributors may step in for IPL theatre rights
	Walt Disney will give Mickey Mouse a makeover
	Source: Economic Times

	BCCI opens bidding for 10-yr IPL theatre rights
	Retailers extract higher margins from FMCG firms
	Source: Business Standard

	India-Australia series sees viewers return
	Source: Livemint


	Advertising in the post-Google era
	Source: domain-B

	CBS show sales help offset drop in 3Q ad revenue
	Source: Gaea Times

	News Corp, Time Warner helped by movies, cable
	Source: Daily News & Analysis

	News Corp expectations raised by higher ad revenue
	Source: Bombay News

International News

	Cadillac Cuts to 6 in Creative Pitch
	Target Tries 'Snackable' Videos
	Verizon Hits Back in Map Ad Flap
	Shops Prep for Holiday Inn Presentations
	KBS+P Exits Pizza Hut Contest
	Ikea's U.S. Creative in Play
	ABC Site Adds 'Social' Tool for Online Video
	Folks Like Ford More Than GM, Chrysler
	Digital OOH Set to Skyrocket
	Haagen-Dazs 'Melts Slowly' in Asian Markets
	Source: AdWeek

	Target Tries 'Snackable' Videos
	Rihanna Gives Voice to Nokia's New Push
	How Staples Is Building a Sustainable Brand
	Ikea's U.S. Creative in Play
	Verizon Wireless Fires Back at AT&T
	Source: Brand Week

	ITV buoyed by predicted rise in ad revenue
	Source: Independent

	ITV sees surprise ad revenue increase, shares jump
	Google seeks revenue from online retailers
	Source: Reuters

	Scripps girds for future growth in local advertising
	Source: Radio Business Report

	ITV advertising upturn as new candidates emerge for chairman role
	Source: Telegraph

	Senate candidate Alan Khazei starts advertising
	Source: Boston Herald

	AOL Advertising and Netezza to Present on Analytics at ad:tech
	Source: WELT ONLINE

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