| MUMBAI:
Star India is shuffling the top programming executive of its flagship Hindi general
entertainment channel to a new role. Star
Plus GM Keertan Adyanthaya will oversee the network's English channels, going
back to a role he had played earlier in the organisation. The portfolio will include
Star World and Star Movies.
Star
Plus will now be nursed by Star India COO Sanjay Gupta. "Adyanthaya will
move to English channels while Star Plus will be under Gupta. We may look at a
replacement for Adyanthaya to service Star Plus," says a source in the company.
Star
Plus has lost its leadership position to Colors over the last six weeks. As per
the latest Tam data, Star Plus lags behind with 243 GRPs while Colors is way ahead
with 340 GRPs. Earlier in April, Colors had ended Star Plus' nine-year rule at
the top.
"There could be other changes at Star," the source
said. | 
