Indiantelevision.com's The Ad Linx Reporter dated 3 Nov 2009 - Global and Indian advertising news, information and data at your fingertips

Media, Advertising & Marketing Watch

IPL sets floor price for theatrical rights
The Indian Premiere League reserves price at $2 million per year; rights to be spread over from 2010 to 2019.

BAG trims broadcasting & radio operating losses
Q2 loss in TV chnnl biz narrows to Rs 20.5mn on revenue of Rs 123.78m; radio loss is Rs 1.07m & revenue Rs 12.16m.

UK Film Council to bring independent British cinema to India
UK Film Council will organise 'From Blighty with Love' festival from 26 Feb to 11 March to tap Indian audience.

TV Ratings
Top 10 Programmes (04/10/2009 to 10/10/2009)

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Govt revisits retail FDI; cap on single-brand stores could go up
	Source: Financial express

	When a firm pays price for brand contradiction
	Source: Economic Times

	Food and beverage ads under the scanner
	Source: Livemint

	OpenX and Microsoft Announce Advertising Technology Partnership
	Source: Prdomain Business Register



	Advertising industry comes together with Global Broadcasters and Pay-TV ...
	Source: IT News Online

	Unilever goes Crowd Sourcing for their new TV & Ad Campaign
	Source: India Business Blog

	Is Digital Media The Right Channel For Youth-Centric Brands?
	Source: WATBlog

International News

	The Hispanic Market Is Set to Soar
	Turner Lets Agencies Set the Pick
	Crowd Control
	COP15 Taps H&K for Global Outreach
	Even Luxe Buyers Expect Discounts
	In a Crisis? It Might Just Help to Spend
	'Sherlock' to Sponsor 'Family Guy' Special
	Nielsen, DataLogix Partner for Online Ad Targeting
	Persuasive (or Not) as Celebrity Endorsers
	Euro RSCG Rides Learning Curve
	Source: AdWeek

	Marketers Get Real
	Disinfecting Products Give Clorox Healthy Sales
	Battling Brand Malpractice
	Hispanic Market Is Set to Soar
	Iffy Future for Drug Ads Has Some Feeling Queasy
	Source: Brand Week

	Microsoft vs. Google: Clash of the (Online Advertising) Titans
	Source: Microsoft Watch

	Uptown Magazine Hires John Rollins as Regional Advertising Director
	Brand.net Founder and COO to Speak at OMMA and Ad:Tech
	Microsoft and openx forge Web ad deal
	Source: Reuters

	Google revamps Orkut; no changes in advertising options
	Source: World News

	Make sure advertising is the right investment
	Source: Business Daily Africa

	Retailers rely on social media advertising for Christmas
	Source: Utalkmarketing

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