Indiantelevision.com Team

(2 November 2009 8:30 pm)

MUMBAI: In an attempt to woo more youngsters through Pepsi's 'What's your way' campaign, JWT has developed a new television commercial (TVC) for the soft drink major.

As part of Pepsi's online campaign, the TVC has been designed primarily for the online audience.

The TVC, aimed at creating an awareness about the competition, as well as enhancing the brand image, features Deepika Padukone, Ranbir Kapoor and John Abraham.

As per the campaign format, participants are being asked to give the solution for the tricky situation to get themselves featured on Pepsi My Can.

The film produced by Cell 18 has been directed by Zubin Driver.