Indiantelevision.com's The Ad Linx Reporter dated 22 May 2009 - Global and Indian advertising news, information and data at your fingertips

Media, Advertising & Marketing Watch

Sony to pump in Rs 180 mn to market relaunch
Set lines up a slew of sponsors including HUL, LG, Samsung, Nestle, Reliance and P&G for its new shows.

SRK’s Kolkata Knight Riders is top IPL brand at $22 mn: Study
Kolkata Knight Riders is rated as strongest IPL brand by UK-based Intangible Business and MTI Consulting.

NRSC, Hansa Research in talks for NRS 2010
Dormant for 3 years, NRS plans revival; NRSC in talks with Hansa Research to undertake the 2010 project.

B4U to sit on Measat's pay-TV platform in Malaysia
B4U Movies & B4U Music are fused into one channel for first time; hybrid channel is in Measat's pay-TV pack.

TV Ratings
Top 10 Programmes (10/05/2009 to 16/05/2009)

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Dentsu India appoints COO
	Rs 400-cr cover is SET Max defence against ad revenue loss
	Source: Hindu Business Line

	Skoda launches New Laura
	Scandic Food in brand-building mode, to expand footprint in India
	Source: Financial Express

	Ad rates up 150% for IPL final leg
	Telecom company's ZooZoo ad wins PETA award
	Source: Economic Times

	SET MAX sells most of IPL's on-air advertising inventory
	Source: Business Standard

	TNT, TBS and truTV Showcase Upcoming Series
	Source: Media News International


	Asia-Pacific to rise as leading Mobile marketing, advertising region by 2011
	Source: Telecom Tiger

	Yahoo! Enables Marketers to Deliver Smarter Ads on the Web
	Source: Webnewswire.com

	Kenexa Earns Three Creative Excellence Awards for Employment Branding
	Source: India PRwire

	Are interactive advertisements a good idea?
	Source: mydigitalfc.com

	Google Puts Hyperlinks Into Suggest, Ads Follow Tune
	Source: WATBlog

International News

	Google Hits the Upfront Marketplace
	Hulu Eyes More Live Content
	Poll: Few Use Social Media to Guide Purchases
	BIA: Local Ads to Hit Bottom in 2010
	Univision Upfront: World Cup, Novelas, Reality on Tap
	The CW Upfront: 3 New Shows, Changes on 4 Nights
	eMarketer Probes MySpace's Reversal of Fortune
	Ion Networks Files for Ch. 11 Protection
	Upfront Video Report: Parsing ABC's Aggressive Plan
	McClatchy Will Pay Commissions to Shops
	Source: Ad Week

	Social Media Rarely Used to Guide Purchases
	Google Starts Booking Upfront Deals
	Klondike Bars Get Extra Coating
	eMarketer Probes MySpace's Reversal of Fortune
	Source: Brand Week

	Publicis PR chief mulls global network merger
	BBH and Euro RSCG battle it out for Air Wick
	Source: Brand Republic

	Ad stimulus package 'no gimmick'
	Source: The Age

	mocoNews - Vodafone To Use Wayfinder For Location Based Advertising
	Source: Washington Post

	DMGT hit by advertising slump
	Source: The Press Association

	BBC Worldwide boosts global ad team
	Source: mad.co

	Newspaper group hit by advertising slowdown
	Source: Breaking News

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