25 March 2009Newsletter SubscriptionEmail this Page Volume 23 - Issue No: 82
 

 





Adex Analysis
 
 
 










Soaps advertising on TV during 2008
 TV ad volumes of soaps category see 43% growth in 2008 over year ago - AdEx India Analysis.

Media, Advertising & Marketing Watch
South Africa is home for IPL 2
IPL to kick off on 18 April, but end date remains 24 May; matches in six venues across South Africa.

DW launches TV channel in India; looks for radio partners
 Deutche Welle expands footprint in India with launch of DW-TV Asia+; looks for local partners in radio.

Executive Dossier
'We will get an opportunity to build our brand in the international arena of cricket'
 Interview with GMR Sports CEO Amrit Mathur


Tata Sky launches new scheme for Nano customers

BBC to woo India with new campaign

Mouse House to adapt The Stoneheart Trilogy for the big screen

TNS unveils new global management team

TV series One Piece has VIP as licensing broker


TV Ratings
Top 10 Programmes (08/03/2009 to 14/03/2009)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (08/03/2009 to 14/03/2009)
MAX
Star Plus
Colors
Sony Entertainment TV
Zee TV
Sun TV
Gemini TV
NDTV Imagine
Zee Cinema
Star One
DD1
SAB
Star Gold
Zee Telugu
Udaya TV
Zee Marathi
ETV Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•

    Indian Premier League goes to South Africa

    		•

    Spin doctors working on punch lines

    Source: Hindu Business Line
      
    		•

    Fashion magazines push creative frontiers to get better ad deals

    		•

    Setting standards for online ads a tricky task

    Source: Livemint
      
    		•

    Ad revenues may fall with IPL going abroad

    Source: Money Control
      
    		•

    IPL relocation prompts advertisers to mull budget cuts, pullout

    • Canon India eyes 25% revenue growth

    • India: A challenge for luxury brands

    Source: Business Standard
     
      
    		•

    Spotify attracts users, and brands too

    • Media innovations from the recent past

    • Jai Ho gives Congress 'hope'

    • Airtel starts its own marketing adventure

    • Who's a safer bet as a brand ambassador?

    • World of mouth

    • Rural markets provide solace to FMCG companies

    • The X-Men and X-Women of Media

    		•

    Rural markets provide solace to FMCG companies

    		•

    Candid to buy back IMSG stake

    		•

    Taxmen keeping an eye on IPL revenue

    Source: Economic Times
     
    International News
    		• S&P Revises Its Outlook on WPP, Publicis
    		•  Hachette Seeks to Sell Men's Titles
    		• Euro RSCG Chicago Names Co-Presidents
    		• MRM's Jon Schneider Dies at 52
    		• LifeStyles Unfurls 'Skyn Revolution'
    		•  Timberland Kicks Off Earth Day Effort
    		• Publicis Execs Contribute to Investment Plan
    		• Fallon Launches 'Life-streaming' Tool
    		•  Geico Gecko Dances With 'Numa Numa'
    		• Poll: Network-TV Streamers Are OK With Ads
    Source: Ad Week
     
    		•  LifeStyles Condoms Appeals to Sensitive Consumers
    		• Wonka Gets Bamboozled
    		• 'Numa Numa' Guy Dances With Geico
    Source: Brand Week
     
    		• Media jobs to go as print publishers see fall in advertising revenue
    Source: PersonnelToday.com
    		• Twitter Enters Online Advertising With Microsoft Deal
    Source: Wall Street Journal
     
    		• Bayard Advertising Agency Introduces Bayard eVoice
    Source: FOXBusiness
     
    		• Broadcasters face uncertainty as advertising trends split profits
    Source: The Canadian Press
     
    		• TASR a Regular Member of Advertising Council
    Source: PC World
     
    		• Florida sees red; UT coach Lane Kiffin sees free advertising
    Source: Atlanta Journal Constitution
     
    		• Economy Drives Advertising
    Source: Fox44 News
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