18 March 2009Newsletter SubscriptionEmail this Page Volume 23 - Issue No: 77
 

 





Adex Analysis
 
 
 










Celebrity endorsements on TV during '08
Shah Rukh Khan endorsed maximum number of ads on TV in 2008 over 2006 - AdEx India Analysis.

Media, Advertising & Marketing Watch
Hearing over, Sony waits for HC verdict
Bombay HC reserves order; till such time BCCI can't enter into any fresh deal on IPL telecast rights.

Policy on HITS, phase III FM radio will be only after LS polls
Some pending projects to be considered after the LS polls, says MIB additional secretary Uday K Varma.

Trai issues norms for non-discriminatory access to content
Digital cable, DTH, IPTV can't demand carriage fee and still get the chnnl under "must provide" clause.


BPL Mobile re-brands to Loop Mobile

NBC Universal rebrands Sci Fi Channel as Syfy

Virgin Media to replace Trouble with new Living channel

Disney launches official community 'D23'

Moser Baer launches MP3 players

Film producers, distributors to shun multiplexes from 4 April


TV Ratings
Top 10 Programmes (01/03/2009 to 07/03/2009)
Doordarshan's Top 10 
Top 10 In All TV Homes 
Top 10 in Cable & Satellite Homes

Top 100 Programmes (01/03/2009 to 07/03/2009)
Colors
Star Plus
Zee TV
MAX
Sun TV
Sony Entertainment TV
Gemini TV
NDTV Imagine
Star One
SAB
Zee Telugu
ETV Marathi
Zee Cinema
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•

    Parle Agro takes on Pepsi in ‘nimbu pani’ segment

    Source: Hindu Business Line
      
    		•

    Ad agencies posture ahead of IPL imbroglio

    		•

    Coca Cola targets to be water neutral by 2012

    Source: Financial Express
      
    		•

    IPL organisers submit revised schedule to home ministry

    • We ended Sony deal due to last year's IPL coverage: BCCI

    Source: Business Standard
      
    		•

    ‘Retargeting’ ads: trying to connect once more

    • Parties, agencies seek to get most out of poll ads

    • Revised IPL schedule submitted to home ministry

    Source: Livemint
      
    		•

    Mobile VAS plays bigger role in film promotion

    Source: My Digitalfc
      
    		•

    Poll Vault: Media stocks surge on rising ad spend hopes

    Source: Money Control
     

    • KNY first media company to sell its stuff via internet

    • Tamil actors exploited in-film branding for political ambitions

    • Rajnikanth used films for political message

    • Meetings outside office contribuite a lot!

    • John Steedman, chairman, Asia-Pacific Group M retires

    • Midas pharma's spraymintt come up with new campaign

    • Best and bewildered ads

    • Brand launches

    • Meetings outside office contribuite a lot!

    Source: Economic Times
      
    		•

    Oportunities in digital media

    Source: domain-B
      
    		•

    Yahoo Search Marketing Rolls Out Enhanced Ad Targeting Options

    		•

    Google Clones Search Ads On Picasa Web Photo Sharer

    Source: eBrandz
      
    		•

    Vdopia launches iPhone 3G ad platform iVdopia

    Source: ITvoir
     
    International News
    		• Lippert Critiques Reality TV
    		• Analyst: Google, MySpace Make a Bad Fit
    		• PNC Bank Narrows Field in $100 Mil. Review
    		• Jell-O Adds 'Dancing' Champ Brooke Burke
    		• Castrol Tries Branded Content via Break.com
    		• Wieden + Kennedy Names 2 Partners
    		• Adobe Leverages ESPN's March Madness
    		• Memorex Moves to Olson
    		• 1Cast Pacts With Dow Jones, Bloomberg
    		• United Healthcare Taps Ogilvy
    Source: Ad Week
     
    		•  Why Holiday Inn Is Banking on the Web, CRM
    		• State Farm Recalls Branded Teddy Bears
    		• 'Dancing' Star Brooke Burke Tangos With Jell-O
    Source: Brand Week
     
    		• Browser Add-on Locks out Targeted Advertising
    Source: PC World
    		• Mediaset cuts dividend, warns of lower 2009 profit
    Source: Reuters
     
    		• Ad projections cut for social networks
    Source: CNET News
     
    		• Advertising Slowdown Singeing Sina
    		• Gray Television expects lower 2009 sales
    Source: Forbes
     
    		• Google advertising appearing in iPhone applications?
    Source: VentureBeat
     
    		• Website Advertising: Advertise Your Website Effectively!
    Source: Depok Metro
     
    		• Google taps top UK ad exec to run US sales
    Source: The Associated Press
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