Indiantelevision.com's The Ad Linx Reporter dated 17 March 2009 - Global and Indian advertising news, information and data at your fingertips

Executive Dossier

'We will look at equity restructuring when the valuations are much higher'
Interview with Deccan Chargers Sporting Ventures VP-Operations Venkat Reddy

Media, Advertising & Marketing Watch
Indrajit Ray joins Balaji Tele as chief creative officer
Balaji appoints Indrajit Ray to head non-fiction; Ray comes from UTV Software Comm where he was VP.

ET Now strikes content deal with Reuters
Reuters to have an exclusive collaboration with ET Now for business and financial news content.

Sony gets time as IPL lands in court
BCCI can't grant any approval to WSG under newly entered contract till the matter is heard, says court.

No end in sight on IPL dates
TV rights: Sony drags IPL to court

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Coca Cola to leverage digital media to promote Thums Up
	CavinKare sets up own distribution arm
	Source: Hindu Business Line

	Social ads rule television, print space
	BCCI, Sony fight pitched battle on IPL
	Source: Economic Times

	What next for out-of-home?
	Source: DNA

	Chris Carroll joins Zimmerman Advertising as EVP
	Brash.com Launches New Men’s Sports Channel
	Source: Media News International

	Ad traffic picks up tempo online
	Source: Livemint

	Hulu Adopts Social Networking With “Friends” Lists On Its First
	Source: eBrandz

	Economic pinch leaves hoardings empty
	Source: Citizen Matters



	A campaign for clean drinking water
	The vocabulary of snacking, lightly sweetened
	"The Indian market looks resilient"
	Start at the beginning
	Sunny side up
	Scramble for the market
	Network and survive
	T A G wins creative duties for NewsX
	A drug's risks and benefits
	Roadside signs catch attention
	A new script for Big B
	Retail rentals to dip further, correction of 25% likely
	Source: Financial Express

	Diversify and prosper
	The fizz fight
	Sony takes IPL organisers to court
	Troubled Vishal's top officials quit
	Source: Business Standard

International News

	Univision Tweaks Its Upfront Plan
	Hotels.com Shifts Creative to Y&R
	Digital Agency Report Cards 2008
	Ad Spend Forecast Bleaker Still
	VW Renews, Expands MLS Deal
	Fidelity Tells Consumers: 'Turn Here'
	Forbes.com Launches CMO Network
	Zimmerman Snags Former Subway CMO
	Media Agency Report Cards '08
	Social Media Outlay Still Small
	Source: Ad Week

	Why Advertisers See Social Media as 'Experimental'
	Cheerios, Raisin Bran Top Coupon Downloads
	Nutella: Web Giant
	Source: Brand Week

	Even In-Game Advertising Is Hurting, IGA May Be Up For Sale
	Source: Kotaku

	Advertising spend figures confirm huge decline
	Source: Guardian

	Turkey 2009 advertising mkt to shrink 15-20 pct-assn
	Source: Forbes

	Advertising spend collapses as economy grinds to a halt
	Source: Independent

	Sina 4Q profit rises 46 percent
	Source: The Associated Press

	Google dealt blow by Tim Armstrong's departure
	Source: The Australian

	UK Advertising Spend Plunges 9.6% in Q4, 3.9% for the Year
	Source: Media Buyer Planner

	Twitter Experimenting With Text Advertising
	Source: Washington Post

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