4 Aug 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 75
 
 
 

 





Media, Advertising & Marketing Watch
 
 
 
 










Big Cinemas launches classified service to tap local advertisers
Big Cinemas, India's largest multiplex chain operator, has launched a classified service to tap local and regional advertisers.

Prasar Bharati under revenue pressure
Prasar Bharati posts net revenue of Rs 10 bn in FY'09 on expenditure of Rs 23.4 bn; Doordarshan & AIR widen deficit.

BAG Films pares losses, TV broadcasting & radio biz up revenues
 Q1 loss in TV chnnl biz narrows to Rs 67 mn on revenue of Rs 74.8 mn; radio loss is Rs 6.79 mn & revenue Rs 6.4 mn.

Star adds 9 channels on Indovision's DTH platform in Indonesia
 Bouquet in Indonesia includes 5 Hindi, 2 Mandarin and 2 international news channels distributed by Star.

 

OOH Media appoints Varma as GM - new biz development

RK Swamy BBDO taps Sanjay Dev Jena as senior partner

PBSKIDSGO.org to stream 'Wilson and Ditch: Digging America' this fall

Dentsu Media ropes in Sai Nagesh as chief growth officer

Reebok launches new range of cricket footwear


TV Ratings
Top 10 Programmes (19/07/2009 to 25/07/2009)

Doordarshan's Top 10 
Top 10 In All TV Homes 
Top 10 in Cable & Satellite Homes


Top 100 Programmes (19/07/2009 to 25/07/2009)
Star Plus
Colors
Zee TV
NDTV Imagine
Sun TV
SAB
Sony Entertainment TV
Gemini TV
Zee Telugu
MAX
Zee Cinema
Star Gold
Zee Marathi
Udaya TV
Star Jalsha
Star One
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Online ad spend will see highest growth over next five years: PwC
    		• Fossil to relaunch OyzterBay brand
    		• Van Heusen wants to be a complete lifestyle brand
    		• ‘Nano’ fever grips Tata cos
    		• Godrej Consumer earmarks Rs 1,000 cr for acquisitions
    Source: Hundu Business Line
      
    		• Tweaked to please
    		• Spacetoon eyes merchandising revenues
    		• Emami Biotech to set up biofuel project in Ethiopia
    Source: Business Standard
      
    		• Pandey, Joshi on global ad jury
    Source: Economic Times
      
    		• Now, even Google feels need for an ad campaign
    		• PMPML joint MD transferred, flays inquiry on ad revenue loss
    Source: Times of India
     
      
    		• Consumer goods firms increase spending on ads, promotions
    		• After search deal with Microsoft, Yahoo faces an identity crisis
    Source: Livemint
      
    		• Ad Tech Start-up PaperG Inks Deal with Hearst Newspapers to Deploy
    Source: TechWhack
      
    		• Jivox, Zee news joins hand for online video ads
    Source: Deccan Herald
      
    		• Search Engine for Media Professionals
    Source: Techtree.com
     
    International News
    		• Ad Biz Faces the 'New Normal'
    		• Google Debuts First Billboards
    		• Expedia Picks Martin Agency
    		• Q&A: Wendy's Ken Calwell
    		• More Marketers Use Social Media, Survey Says
    		• Coupons.com Tries TV Push
    		• A Primer on Back-to-School Shopping
    		• Jones Digital Media Launches
    		• Is Persistence the Key to Web Branding?
    		• 'Billboard' Plugs Into Fuse
    Source: AdWeek
     
    		• Google Debuts First Billboards
    		• Coupons.com Tries TV Push
    		• Dawn Eyes Facebook for Cause Marketing
    		• Why Christmas Is Coming Early This Year
    		• Wendy's CMO Explains Choice of Kaplan Thaler
    Source: Brand Week
    		• Advertising formula milk illegal — govt
    Source: New Vision
     
    		• Russell Agency adds two advertising clients
    Source: Bizjournals.com
     
    		• Advertising set for recovery in 2010
    Source: Business Day
     
    		• Gambling: Galacoral Advertising
    Source: RecentPoker.com
     
    		• More ads coming to TV _ even to one-time havens
    Source: The Associated Press
     
    		• Google Gets Into The Advertising Trash Talk Game
    Source: ChannelWeb
     
    		• Advertising and the future of wireless
    Source: ARN
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