Indiantelevision.com Team

(3 August 2009 1:55 pm)

MUMBAI: R K Swamy BBDO has named Sanjay Dev Jena as senior partner for international business development efforts of R K Swamy Hansa Group in USA and Europe.

In his new capacity, Jena's responsibilities will include new business development and brand-building exercise for R K Swamy BBDO in India.

Prior to this, Jena was BBDO Berlin International account director and was heading the global business of Allianz Group in more than 40 countries.

Jena said, "The current role is different from what one has been used to so far - a bigger playing field and intensely challenging."

Jena started his career with R K Swamy BBDO in 1990 and worked with the agency till 1996 before taking up various assignments in international markets. He joined BBDO Berlin in 2005.

R K Swamy Hansa Group CEO Shekar Swamy said, "Now, when we are looking to build our international business, Jena's global experience will complement the group's strength in international markets. He will work closely with our team in the USA and support their efforts."