11 Aug 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 80
 
 

 





Media, Advertising & Marketing Watch
 
 
 
 










Channel [V] to get a 'Bloody Cool' makeover
Channel to up non-music content from 10% to 40%; to present new look, shows and reality content from 22 August.

Star has option to take majority in JV firm with DEN
Star has option to up stake in Star DEN; DEN will then have right to sell to Star its entire stake in the joint venture firm.

Star Plus plays safe, shifts Sach Ka Saamna to 11 pm
Star Plus to move the bold reality show from 11 August; earlier I&B Ministry had slapped a show cause notice.

Publicis to buy Microsoft's Razorfish for $530M

Cadbury ro launch TVC for 'Halls'

PBS Kids to premiere 'Between the Lions' 9th season

Mudra wins creative duties for World Gold Council’s project

CBS Q2 revenue drops to $3 bn on lower ad sales


TV Ratings
Top 10 Programmes (26/07/2009 to 01/08/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (26/07/2009 to 01/08/2009)
Star Plus
Colors
Zee TV
Sun TV
NDTV Imagine
Sony Entertainment TV
SAB
MAX
Gemini TV
Star Gold
Zee Telugu
Star Jalsha
Zee Cinema
Maa Telugu
Zee Marathi
ETV Marathi
Star One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• FMCG players mull 3-6% hike in biscuits, confectionary prices
    		• Can Kwality Walls beat the heat?
    		• Britannia Industries: Tempting the youth
    Source: Business Standard
      
    		• Microsoft to Sell Web Ad Agency
    Source: ITvoir
      
    		• Bar Refaeli launches new ad campaign for Rampage
    Source: Gaea Times
      
    		• Keeping up with changing tastes
    Source: Livemint
      
    		• Publicis Groupe Purchases Razorfish Ad Agency From Microsoft
    Source: eBrandz
     
    		• Making your brand go viral
    Source: Fresh News
      
    		• Minneapolis plays host to ad talent
    		• Giving back, by backpack
    		• Yahoo! has identity crisis
    		• No end to this argument
    		• On The Spot
    		• A matter of choice
    		• Funding right
    		• Direct selling isn’t taken as a serious business opportunity in India yet"
    		• Customer satisfaction is the key
    		• Banking on health
    Source: Financial Express
     
    International News
    		• EA's 'Madden NFL 10' Tackles the Airwaves
    		• Facebook Buys FriendFeed
    		• Macy's Preps Star-Studded Fall Effort
    		• Monster Media Moves to OMD
    		• Nielsen: Record June for Gaming
    		• iPod Moment Yet to Arrive for E-Readers
    		• Epix Has Ambitious Online Plan
    		• BrandEntertain Snags Sports Marketing Vet
    		• Twintern Delivers Buzz for Pizza Hut
    		• Publicis to Buy Razorfish From Microsoft
    Source: AdWeek
     
    		• BMW Pumps Diesel
    		• Yahoo Gets in the Coupon Game
    		• Macy's Turns to Stars in Fall Effort
    		• Nielsen: Record June for Gaming
    		• Publicis to Buy Razorfish From Microsoft
    Source: Brand Week
     
    		• Microsoft Throws Back Razorfish
    Source: InformationWeek
    		• Scripps posts surprise profit, shares soar
    Source: Reuters
     
    		• British Airways OKs Jaguar Advertising Debut On Web Site
    Source: Wall Street Journal
     
    		• Advertising still pays in a recession
    Source: The Sun Daily
     
    		• PR and advertising are at a crossroads
    Source: MiamiHerald.com
     
    		• Daily Times announces online geo-targeting advertising
    Source: Delaware County Daily Times
     
    		• Drugmakers To Put Advertising Oomph Behind Overhaul
    Source: NPR
     
    		• The Top 136 mobile advertising companies
    Source: GoMo News
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