's Media, Advertising, Marketing Watch
Cadbury launches TVC for 'Halls' Team

(10 August 2009 7:55 pm)


MUMBAI: Cadbury will roll out a television commercial (TVC) for its mints brand 'Halls' with the theme 'Thandi Saans ka Blast'.

The TVC, conceptualised by Contract Advertising, will go on air from 15 August.

Cadbury India executive director (marketing) Sanjay Purohit says, "Currently, the mints category is growing at a rapid pace. The enhanced product offering supported by the advertising campaign will augment a fresh appeal to brand Halls."

The TVC features a polar bear which symbolises "icy feeling" of the product.


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