Indiantelevision.com's The Ad Linx Reporter dated 3 April 2009 - Global and Indian advertising news, information and data at your fingertips

Media, Advertising & Marketing Watch

Dish TV, Tata Sky eye political ads; sign up with BJP
DTH sector gets political advertising ahead of Lok Sabha elections; BJP commits Rs 1.5 mn to Dish TV.

WWIL banks on HITS, moves corporate base to Delhi
WWIL shifts out of Mumbai from 1 Apr; says decision strategic as Noida is uplinking centre for HITS.

Mukta Arts exits Manish Goswami's movie company
Mukta Arts sells off 50.01% stake in Red Carpet Films; Eros also dumps Manish Goswami's film firm.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Slowdowns help go back to basics is GoaFest focus
	Berggruen Hotels to expand ‘Keys’ brand
	Accor to expand hotel network
	Source: Hindu Business Line

	'Pvt sector to spend up to 35 pc less on ads, entertainment'
	Coke ads 'totally unacceptable' in Australia
	CelebTrack to judge effectiveness of endorsers
	Yahoo! Mobile for personalised Web, iPhone launched in India
	Cos log on to networking sites to spread product awareness
	Source: Economic Times

	Dish TV inks ad deal with BJP
	'India is the future powerhouse'
	Source: Business Standard



	People Interactive Ad Sales Team Moves To AdMagnet
	Source: MediaNama

	Open Media Network launches OPEN, the Weekly Current Affairs
	Source: IT News Online

	Ad strategies shift gear as downturn engulfs
	'Recession an opportunity for new brands'
	Source: DNA

	Corporate ad spend to dip up to 35 percent: ASSOCHAM
	Source: India PRwire

International News

	PHD Prepares to Defend Schwab Media
	TV Stations Hit $1 Bil. in '08 Online Ads
	Public Still Peeved at Auto Industry
	Veoh Replaces CEO, Cuts Staff
	Bacardi Serves Shot of 'Superfruit'
	News Corp. Names Jon Miller Digital Chief
	Purchase Decisions Happen In-Store
	U.S. Online Ad Spend Slows
	Pinnacle Foods Reassigns 4 Brands
	Source: Ad Week

	Kimberly-Clark Shares Tried-And-True Shopper Marketing Tactics
	Microsoft Taps JWT for Search Product Launch
	Bacardi Serves Up Shot of Superfruit
	Source: Brand Week

	UK leads the way in online advertising
	Source: BizReport

	Ten Network Posts First-Half Net Loss on Charges
	Viacom Chief Says TV Advertising Sales Are Flattening
	Sohu to Focus on Online, Search Ads; Changyou Surges on Debut
	Source: Bloomberg

	AdMarvel Lauches iPhone Advertising Toolkit
	Source: Digitaltrends.

	Advertising Considerations for Your Business
	Source: Reuters

	Spirits industry pledges year-long ban on daytime sports advertising
	Source: Australian Food

	Microsoft planning big ad push for search
	Source: CNET News

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