23 April 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 3
 
 

 





Media, Advertising & Marketing Watch
 
 
 










Colors remains No 1
The Viacom18 channel enjoys a GRP of 285; leads the pack of Hindi GECs with a winning margin of 11 GRPs.

Recession hits Zeel, Q4 net slips 7% on low ad revenue
 Zeel's Q4 net falls 7.3% to Rs 968 mn; for the first time in last 14 quarters subscription overtakes ad revenue.

IPL2 bats on a sticky first day wicket
 IPL2's first two matches notch up TVRs of 5.09 & 5.25 on national scale; rating higher among digital viewers..

Star Jalsha dethrones Zee Bangla to be top Bengali GEC
 Star Jalsha captures 361 GRPs while Zee Bangla falls 71 points to 251 GRPs; ETV Bangla ranks second.


'Butler' wins Radio Shack creative duties

Singapore Grand Prix offers early bird pricing on F1 tickets

ABC's Pushing Daisies finds new life in DC Comics
CBBC unveils two children's entertainment shows

Timex launches new watch for IPL lovers

The Wanderers in South Africa to host eight IPL games


TV Ratings
Top 10 Programmes (29/03/2009 to 04/04/2009)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (29/03/2009 to 04/04/2009)
Star Plus
Colors
Zee TV
MAX
Sun TV
Sony Entertainment TV
Gemini TV
NDTV Imagine
Star One
SAB
Zee Marathi
Zee Cinema
Maa Telugu
Zee Telugu
Ten Sports
MTV
ETV Marathi
Cartoon Network
Udaya TV
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		•

    Godrej Tyson looks to enter ready-to-eat segment

    		•

    HUL brews a bigger business

    		•

    ‘Nano’ is a good brand name

    		•

    Santoor is top toilet brand in South

    		•

    Modi Revlon ties up with French firm

    		•

    M&S plans revenue share model with developers

    Source: Hindu Business Line
      
    		•

    Time for Self-service in advertising too

    Source: CIOL
      
    		•

    TRPs, rains leave IPL-2 advertisers high & dry

    Source: Economic Times
     

    • Zee Entertainment Jan-March net falls on low ad revenue

    Source: Livemint
     
    		•

    iGate Corp Q1 revenue dips 19 per cent

    		•

    Major brands make beeline for new terminal at Delhi airport

    		•

    Reliance makes silent re-entry into petro retail

    Source: Business Standard
      
    		•

    IPL: the show goes on, in soggy SA

    Source: SPIN Magazine
     
    International News
    		• Nielsen: Global Consumer Confidence Hits a New Low
    		• Consumers, Docs Crave Facts From Drug Ads
    		• 'CSI' Tops All-Time Favorite TV Poll
    		• Flo TV Licenses Amanda Congdon Series
    		• Wahlstrom Taps Kehoe as President
    		• Yahoo Preps 5% Staff Cut
    		• eMarketer: Twitter Use Soars
    		• FreeCredit Unplugs for New Campaign
    		• Razorfish Names Bob Lord CEO
    		• Latinas Focus on Education, Careers
    Source: Ad Week
     
    		• Kimberly-Clark: Consumer Cutback Hurt Q1 Sales
    		• eMarketer: Twitter Use Soars
    		• Global Consumer Confidence Hits a New Low
    Source: Brand Week
     
    		• Yahoo Gains as Firings Indicate Bartz Will Trim Costs
    Source: Bloomberg
    		• Yahoo! targets smes for online ads
    Source: Business Mirror
     
    		• Journal Q1 Broadcasting revenues down 20.5%
    Source: Radio Business Report
     
    		• Sun-Times names Arroyo advertising vice president
    Source: Chicago Sun-Times
     
    		• STV chiefs give up bonus as advertising slumps
    Source: Times Online
     
    		• Congress to hold hearing on cable advertising
    Source: The Associated Press
     
    		• S&P cuts NY Times further into junk territory
    Source: Reuters
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