Butler,
Shine, Stern & Partners wins Radio Shack creative duties
Indiantelevision.com
Team
(22 April 2009 10:45 pm)
NEW
DELHI: Butler, Shine, Stern & Partners has bagged the creative duties of Radio
Shack.
The
agency bagged the account following a pitch against Omnicom Group's DDB (Chicago)
Interpublic Group of Co' Deutsch (Los Angeles) and Modernista.
Butler Shine CEO
Greg Stern says, “We are thrilled and honoured to be working on behalf of
such an iconic brand and look forward to leveraging our insight and ideas across
all relevant consumer channels.”
Radio Shack is
an electronics-store chain, which operates over 5,000 stores and kiosks across
the US and Puerto Rico.
“We
are excited about the addition of BSSP to our team and are confident they will
provide the strategically consistent creative we are counting on to evolve our
brand's positioning,” adds Radio Shack CMO Lee Applbaum.
