Indiantelevision.com's The Ad Linx Reporter dated 1 April 2009 - Global and Indian advertising news, information and data at your fingertips

Adex Analysis

10 year round up of TV advertising -Part 1
TV ad volumes sees 12 times growth during 2008 compared to 1999 - AdEx India Analysis.

Media, Advertising & Marketing Watch
NDS to tap Indian cable ops with special pricing; ties up with HCL
Alliance to help NDS come out with cheaper digital pay-TV solutions for the Indian cable TV market.

Sahara syndicates 60 movies to Star and Real
Star and Real pay Rs 50 million apiece in a one-year syndication deal; roster includes Guru and Nishabd.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	IPL venue shift: Recession-hit cos may back out first
	Phoenix not to renew contract with Carlson Group
	Godrej launches 'Cinthol Fresh Aqua'
	Source: Hindu Business Line

	Adecco's outplacement brand gains momentum
	Godrej eyes more global acquisitions
	Goa Adfest 2009 likely to bypass the slowdown
	Source: Business Standard

	Building the brand of the men, and woman, who would be PM
	Source: Livemint

	Gmail launched in Hindi
	Source: Khabrein.info

	Advertisers eye reality for returns
	Source: Financial Express



	Q & A with Prof A L Foo
	Political parties adding internet to their campaign mix
	Prankly My Dear, We Don't Give A Damn!
	Picture for notebook sales not perfect
	Bawdy Copy
	Dunk the drink
	Ad Odds & Evens
	VroomThought
	Indian ad market is not looking to West for inspiration: John Hegarty
	Neuromarketing in the era of hyperactive competition
	Grand Prix stays out of frame
	Source: Economic Times

International News

	Expedia Creative Goes Into Play
	Ogilvy Poaches AKQA Creative Chief Bastholm
	GroupM Projects Ad Spend Slump Will Last Into 2010
	A Nation of Pill Poppers
	Strong Q4 Boosts Habbo Parent's Numbers
	Sharpie Selects Draftfcb
	Grim Forecast for Local Broadcast
	Comcast Eyes All of NECN
	Telemundo Goes Hi-Def
	AKQA Hires Digitas Vet as President, COO
	Source: Ad Week

	Popeyes 'Chicken Queen' Tells It Straight
	BP Pumps Up Patrons for Hannah Montana Movie
	Cialis, Cymbalta Lead 2008's Most Recalled Drug Ads
	Source: Brand Week

	UK Internet ad spend up 17 pct, overall market down
	Source: Reuters

	NeXplore Brings Interactive Video To Search Advertising
	Source: Mediapost

	BNP uses Jesus in advertising campaign
	Source: Telegraph

	Australian Newspapers Brave Financial Meltdown
	Source: Media News International

	Group M predicts UK advertising spend will fall 11 per cent
	Source: Brand Republic

	Chicago Cubs, Under Armour renew Wrigley Field advertising partnership
	Source: Chicago Tribune

	Wine gadget ‘magically’ lives up to its advertising
	Source: Atlanta Journal Constitution

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