| MUMBAI:
Sahara One Media & Entertainment Ltd. has syndicated 60 movies from its library
to the newly launched Hindi general entertainment channel (GEC) Real and market
leader Star Plus for an estimated amount of Rs 100 million. The
movies, for which both the channels have got the telecast rights, include Guru,
Umrao Jaan, Nishabd, Sarkar, No Entry and EMI.
“We
have syndicated some movies from our library to Real and Star through Select Media
which manages our movie syndication deals," says Sahara One Media & Entertainment
head distribution and syndication Sharad Pal. The
deal will run for one year wherein the syndicated films will be entitled for 180
airings. “Both the channels have got the films for 180 airings, which is
three airings each within a period of one year,” Pal informs.
Real, the recently
launched channel by Real Global Broadcasting Pvt Ltd (RGBPL), has movie slots
on weekends during 1-4 pm, 4-7 pm and 7-10 pm. Says
RGBPL president Sharada Sunder, “We are a newly launched channel and this
is the first movie acquisition deal we have done. We will be positioning them
in our weekend slot (Friday-Sunday).”
Sunder, however, declined to comment on the financial details of the deal.
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