Indiantelevision.com's The Ad Linx Reporter dated 17 Oct 2008 - Global and Indian advertising news, information and data at your fingertips

17 Oct 2008

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Volume 21 - Issue No: 78

Media, Advertising & Marketing Watch

Fashion's in-film ads fetch Rs 90 million
Built on Rs 180-200 mn, Fashion has already earned Rs 90 mn from in-film ads and co-promotions.

IMD shortlists 3 TV networks for weather channel
India Meteorological Dept shortlists three networks for the launch of its proposed weather channel.

Big TV slashes entry price to Rs 1490
Big TV slashes entry price by Rs 1000 to Rs 1490; package includes free subscription for three months.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Sony increases festive ad spend by 30 per cent
	Bajaj to cut two-wheeler production
	Source: Business Standard

	Spize buys France Tele's DTH ops
	YouTube ad will boost Google by 2011
	US video games sales fell 7 pc
	Source: Economic Times

	General Motors to advertise to assure car buyers on loan options
	Source: domain-B

	Paresh Rawal says 'Muskurate Raho' as 'Albert Pinto'!
	Source: Glam Sham

	Hong Kong to lift ban on TV ads for anti-smoking patches and gum
	Source: www.topnews.in

	Darjeeling tea close to be on EU brand list
	Zandu sells stake to Emami
	DTH war to intensify in Diwali
	Low TVRs in ICL’s second innings
	Source: Financial Express


	Parle Agro unveils new fruit juice brand
	CavinKare to enter dairy biz
	Emami acquires controlling stake in Zandu
	Volvo race sponsorships to be finalised soon
	Raymond plans 'Be Home' brand expansion
	Amway makes foray into energy drink, bar segment
	Source: Hindu Business Line

	New Honda City car launched
	Reality foam for saas-bahu soaps
	Honda to launch very small car in India in 2010
	Source: DNA

	'News-advertisement lines getting blurred in Indian media'
	Source: www.newstrackindia.com

	News channels transmission stopped
	Source: www.risingkashmir.com

	Google grows worldwide and beats forecasts; shares rise
	Source: Times of India

International News

	Microsoft says Yahoo ad deal still makes sense
	Source: Yahoo

	Google relaxes ban on gambling advertising
	Source: Independent

	Gap Outlines Marketing Goals for 2009
	Source: Brand Week

	Reports: Search Growth Surges
	FCC Unsure About Arbitron PPM Action
	MEC's Schanzer Heads to Undertone
	EA Fills Media With 'Dead Space'
	Source: Ad Week

	Alan Schanzer Jumps From Mediaedge:cia to Undertone
	Nielsen: Obama-McCain Round Three Scores 38.3 HH Rating
	Source: Media Week

	TV Has Strongest Influence on Voters, CAB Study Says
	Source: TV Week

	Arla embarks on TV campaign in China
	Source: www.ruralnews.co.nz

	YouTube advertising will boost Google by 2011
	Source: Reuters

	Google earnings resist advertising downturn
	Source: Financial Times

	Unique Overview of the Russian Advertising Industry for 2008
	Source: MarketWatch

	Media General 3Q profit up but ad sales are weak
	Source: Forbes

	Healthcare.com acquires health insurance advertising network
	Source: CNET News

	Airlines eye more onboard advertising
	Source: USA Today

	INDONESIA: Gerindra leading in TV campaign
	Source: Asia Media

	Food and drink advertising ban would prohibit healthy competition: ARA
	Source: Australian Food

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