Disney Latin America signs multiple deals at Mipcom


MUMBAI: Disney Media Networks Latin America (DMNLA) has inked several deals at Mipcom, including a pan-regional version of The Amazing Race and an expanded alliance with Terra TV.

As per the expansion of coalition, Terra - the Latin American internet giant - will begin offering DMNLA content on Terra TV, cell phones and social networks across the region from next year.

The expanded partnership includes catch-up rights to a slate of content, which will be available free of charge for seven days following the TV broadcast. The deal covers the fifth and sixth seasons of Lost, the fifth seasons of Desperate Housewives and Grey?s Anatomy and the eighth season of Scrubs.

?This new deal is the result of a successful partnership and will bring much more content for the Internet user in Latin America,? said Terra Latin America president Fernando Madeira. ?Terra will offer an innovative format to Latin America?s users allowing the online advertising leverage revenues in the region.?

The new programming on Terra TV for 2009 will include the fourth seasons of Lost, Desperate Housewives and Grey?s Anatomy. While series like Amazing Race (seasons 10, 11 and 12), Samantha Who?, Six Degrees, Brothers & Sisters, Ugly Betty and Dirt will be shown for the first time on Terra TV in 2009. Terra will also bolster the Disney-branded content on Planeta Disney section with the second seasons of Hannah Montana, Disney?s Lilo & Stitch and Mickey Mouse Clubhouse.

Other teen and kids fare on Terra will include Disney?s Phineas and Ferb and The Suite Life of Zach & Cody, American Dragon: Jake Long, Disney?s Little Einsteins, The Emperor?s New School and Kim Possible.

The new alliance between the two companies also covers films like The Incredibles, High School Musical 2, Princess Diaries 2, Cheetah Girls, The Sixth Sense and Flight Plan.

?One of our key strategies is to expand, support and simplify the consumer?s access to our content, embracing new technologies that help us create and distribute our programming through all platforms,? said The Walt Disney Company Latin America and DMNLA president Diego Lerner.

DMNLA also announced a deal with Discovery Networks Latin America/US Hispanic for a pan-regional The Amazing Race. The local version will air on Discovery Channel across Latin America, featuring contestants from Mexico, Brazil, Colombia, Argentina and Venezuela, among other markets. Pre production begins in January for a late 2009 premiere.

?I believe there is no better media outlet in Latin America to showcase the highly anticipated customised production of Amazing Race,? said DMNLA senior VP Fernando Barbosa. ?We are happy to join forces with Discovery Networks on this particular journey and I trust this will be the first season of many to come. Without a doubt, it will capture Latin American audiences across the board.?

DMNLA will also take on responsibility for distributing the Disney catalogue to the US Hispanic market. This covers Disney-branded fare; content from ABC Studios; feature films from Walt Disney Pictures, Touchstone Pictures, Hollywood Pictures, Miramax Films and Disney-Pixar; titles from Patagonik and Miravista; reality formats; and made-for-TV movies.

?The US Hispanic market is growing at a rapid rate and networks and independent stations are increasingly in need of quality original programming and feature films specifically tailored for their viewers,? said Disney-ABC Domestic Television president Janice Marinelli. ?We are happy to partner with Disney Media Networks Latin America as their expertise with Spanish-language programming will play a key role in expanding this business.?

Latest Reads

Casbaa becomes the Asia Video Industry Association

At an Extraordinary General Meeting of members today, Casbaa overwhelmingly approved the adoption of a new constitution and new name.

Specials Event Coverage Occasions
Wizcraft’s 4th broadway styled bollywood musical stage show comes to kingdom of dream

After a glorious run in Mumbai with over 100 shows, Balle Balle - The Biggest and Craziest Indian Wedding Musical theatrical show, is all set to woo audiences in Delhi NCR.

Specials Event Coverage Occasions
ConnecTechAsia Successful in Bridging the Digital Divide for Governments, Cities and Enterprises with Showcase of Latest Tech and Trends

ConnecTechAsia, the inaugural mega technology event comprising BroadcastAsia, CommunicAsia and the new NXTAsia wrapped up last week after an exciting three days of exhibitions and a summit covering the latest innovations in cloud, blockchain, AI, VR/AR, IoT, robotics, 5G, IP broadcasting, OTT and...

Specials Event Coverage Occasions
Lessons Learned With Bitcoin

Blockchain technology is one of the newest buzzwords in business. It is hardly surprising considering that the tech is having such an impact over so many different industries.

Specials Promonet feature
The company is collaborating with Lakme Fashion Week and designer Anita Dongre

World Environment Day - 2018 is going to be special as India is hosting global celebrations of the event today. To commemorate the occasion, Reliance Industries Ltd (RIL) has launched a special T-shirt, branded ?The Earth Tee? and designed by renowned fashion designer Anita Dongre, under its unique...

Specials Event Coverage Occasions
Promaxbda India 2018 announces Puja Vohra and Glenn Urquhart as their masterclass speakers

PromaxBDA India has announced its first 2 Masterclass speakers for the 15th edition of its annual conference and awards property in India, which will take place on 23rd May 2018. Speaking at the Masterclass are truTV?s Puja Vohra and creative mastermind Glenn Urquhart.

Specials Event Coverage Occasions
ABBY Awards 2018 shortlists announced

The coveted ABBY Awards that recognizes and rewards excellence across Advertising, Marketing and Media has now announced that the shortlists for the 2018 edition have started being posted, by category.

Specials Event Coverage Occasions
Ficci Frames and market concludes on grand note

The FICCI Frames and the newly launched content market as part of FICCI Frames 2018 concluded on a grand note.

Specials Event Coverage Ficci Frames
Screen Density: Lessons from the world & Exploring new business models

n Day 2 of FICCI FRAMES happening in Mumbai, there was a session on Screen Density in India attended by some eminent panelists consisting of Mr. William Feng, VP, Greater China, MPA, Kurt Rieder, Head-Theatrical Asia, 20th Century Fox, Kapil Agarwal, Joint MD, UFO, Kamal Gianchandani, Chief of...

Specials Event Coverage Ficci Frames

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories