MUMBAI: The fight for customers is being
fought by direct-to-home (DTH) operators
on price. Barely two months old, Reliance
Communications' Big TV has brought down
the entry price of its service by Rs 1000
to Rs 1490.
offer includes installation and a three-month
free subscription. The package, providing
for 64 channels, also includes one month
free subscription video-on-demand (Svod).
Earlier, customers had to pay an installation
charge of Rs 1000.
Big TV president Arun K Kapoor, This
very special festive offer, valid for a
limited period, will further accelerate
the growth momentum by making DTH services
more affordable and appealing to the 125
million TV Households in the country. The
package includes Star, Sony and ESPN Star