Indiantelevision.com's The Ad Linx Reporter dated 14 Oct 2008 - Global and Indian advertising news, information and data at your fingertips

14 Oct 2008

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Volume 21 - Issue No: 75

Media, Advertising & Marketing Watch

ZenithOptimedia slows down global ad spend growth to 4.3% in new forecast
ZenithOptimedia revises downwards earlier forecast of global ad spend growth to 4.3 per cent for 2008.

Zeel in rejig mode, Nitin Vaidya made COO - National Channels
Zeel in rejig mode; Nitin Vaidya is made COO - national channels while Joy is chief revenue officer.

Chairman to buy 24.9% stake in Pyramid Saimira for Rs 1.4 bn
Pyramid Saimira Theatre chairman Saminathan to buy 24.9% shares; price at Rs 200 per share.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	The ad-spend RoI riddle
	U-turn
	Newspapers axe Monday editions as costs rise
	Dish TV, TataSky plan to roll out DVR technology
	Ghari to roll out ladies' footwear range
	Pantaloons to expand presence in state
	Source: Business Standard

	Enhance online advertising through standards, NOW!
	Now lectures on your TV and mobile phones
	Source: DNA

	Bangurs to reposition ‘Andhra’ brand
	New, improved!
	Nuts and bolts
	Curtains up for change
	Horn, ok, please...
	Tinsel Town goes gaming & networking
	Say cheese!
	Source: Financial Express


	Study on out-of-home medium shows high ad recall
	New sunflower oil brand unveiled
	Telecom cos launch festive offers
	Max Retail launches 2nd store in Hyderabad
	Fox STAR Studios ready to roll out projects
	Source: Hindu Business Line

	ICICI Bank calls for calm in an advertisement
	Source: Khabrein.info

	Anil's Big TV ambushes Airtel DTH teaser campaign
	Source: Sify

	Britannia fortifies brand with wellness cookies
	Source: Economic Times

	Spielberg rejoins Universal in DreamWorks deal
	Source: Times of India

International News

	AuditStar Guides BMW's Media Review
	Choose the Industry's Most Influential Execs
	Pepsi Reaches Out to Shops
	Green Sites' Traffic Yet to Blossom
	HP, NBA in Multiyear Pact
	Viral Benchmarks Prove Elusive, Study Says
	Food for Thought
	Source: Ad Week

	Martin Cass Named President of Carat in U.S.
	ABC, CBS Shows Add 1 Mil.-Plus Viewers With DVR Viewing
	Source: Media Week

	Kimberly-Clark Hires First Global Media Director
	Source: Brand Week

	Health minister calls for curb on junk food advertising
	Source: Inside Retailing Online

	TV ad rates fall to 15-year lows
	Source: Financial Times

	Telstra gets into the outdoor video advertising business, again
	Source: ITWire

	Mediaset CEO says growth in Italian 9-mth ad revs
	Source: Reuters

	Virgin Media launches VOD ad trial
	Source: Brand Republic

	IPA reports biggest marketing budget cuts in nine years
	Source: New Media Age

	Oscar invites film ads to its party
	Source: Variety

	BuzzCity report said to show 'massive growth' in mobile advertising
	Source: Mobile Europe

	Runner's World Advertising Director Runs to Promotion
	Source: mediabistro.com

	Ex-Idol contestant finds fame with ad
	Source: Nine MSN

	BBDO wins Grand CEBA for GE campaign
	Source: BToBOnline

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