NEW DELHI: NewsX, the 24-hour news channel of INX Network, has appointed Euro RSCG as its creative agency following a multi-agency pitch.

Prior to the appointment of Euro RSCG, NewsX was working with O&M’s service agency Meridian.

Says INX News COO Vynsley Fernandes, “Our partners - EURO RSCG and Good Relations India have just the right expertise and enthusiasm to provide the strategic support that we need to further enhance our brand equity. They have a proven record of success with both corporate and product communications, and understand the communication intricacies relating to media and entertainment companies required for our business.”

EURO RSCG will introduce innovative marketing campaigns which position and showcase the channel’s philosophy of delivering ‘Clarity in a complex world’. The agency will also manage the creative campaigns for programming and viewer tune-ins.

In addition, NewsX has also appointed Good Relations India to handle its public relations.

NewsX launched earlier this year in March.