Endemol to showcase finished shows at Mipcom
MUMBAI: Endemol International will launch finished programmes at the television trade event Mipcom 2008.
Sex Education examines modern sexual culture, which has prompted widespread debate throughout the UK media while generating audiences of up to 3.3 million in its prime time slot on Channel 4
Also from Endemol UK is the brand new reality series Celeb Air, which sees a team of celebrities running their very own airline, complete with a real plane, check-in, tickets, website and uniforms. The show broadcasts in a prime time slot on ITV2 in the UK.
Joining the factual entertainment slate from the UK is series two of Coleen‘s Real Women . Following the launch of series one at Mip TV 2008, the show has now been sold to 12 territories including the Netherlands (RTL), New Zealand (TVNZ), Australia (XYZ), Poland (BBC), Canada (W Network), Sweden, Norway and Denmark (TV3).
The second season of Supersize vs. Superskinny will also be making its market debut, following the launch of the first run at Mip TV. The first season has now chalked up sales in 13 countries including Italy (Discovery), Hong Kong (ATV), Belgium (Vitaya), Australia (XYZ), Poland (BBC), Netherlands (RTL), Finland (Nelonen), Canada (W Network), Sweden, Norway, Denmark (TV3), and Hungary (Viasat 3)
Finished shows from the US include Wipeout, which launched on ABC in June. The US version, Endemol says, has already become a hit on Nine Network in Australia and TV3 in New Zealand and will make its market debut at Mipcom.
This year’s stateside slate also includes a new line up from reality producer 51 Minds, following Endemol’s acquisition of a controlling share in the company earlier this year. This will include the third season of Rock of Love, the second season of Charm School, the first season of Love Money and Glam Gods.
Endemol International director of sales, distribution Matt Creasey says, “I’m particularly proud of the quality and diversity of what we have on offer this year. What’s more, the significant number of deals we’ve secured for the shows we launched at Mip TV underlines how much potential these programmes have internationally."