Disney ABC TV, Canada's CityTV conclude 'Ugly Betty' deal
MUMBAI: Fashion misfit Betty Suarez will continue to charm Canadian viewers in Ugly Betty following the conclusion of an advertising-funded video on demand agreement between Disney-ABC-ESPN Television and Canada‘s CityTV network.
The announcement was made at the television trade event Mipcom in Cannes, France. Episodes of the current season of the Emmy Award-winning show will be available via the broadcaster‘s website 24 hours after it has been broadcast on CityTV‘s free television service.
The third season sees the fashion-challenged Betty return from her soul-searching travels to put her complicated love triangle behind her and start her ‘glamorous‘ new life in Manhattan. Daniel now resides a few floors down from Mode at Player Magazine - the third best-selling, non-nudity men‘s magazine in America. Meanwhile, Wilhelmina makes the most, like only she can, of finally being at the helm of the almighty Mode.
The deal waa brokered by Disney-ABC-ESPN Television manager new media distribution Karen Wrankmore.
Disney-ABC-ESPN Television senior VP, new media distribution Maria Kyriacou says, "This new agreement with CityTV will build on Ugly Betty‘s fantastic following in Canada, by offering viewers the ability to enjoy episodes online whenever they choose, whether they‘re enjoying the show for the first time, or revisiting their favourite Betty moments."