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Volume 20 - Issue No: 67








Media, Advertising & Marketing Watch

Vodafone is IPL's telecom partner for 5 years
 Indian Premier League ropes in Vodafone Essar as the official telecom partner for five years.
 

Broadcasters want no govt intervention in TRPs
 Responding to Trai's consultation paper on TRPs, IBF AAAI and ISA oppose any government interference.

Bull Dog Media to bring Amnesia to India
 Bull Dog Media acquires format of Amnesia from US-based Mark Burnett to show it in India.

Arvind to bring Hartmarx brands to India

Priyanka Chopra appointed as new face of Pond's

Percept/H elevates Mundkur to CEO

Philips appoints Vivek Sharma as CMO for India

BabyFirstTV’s My Gym At Home DVD wins US award

Samsung launches 'Khulja Slim-Slim' offer on flat CTVs

Star World to launch two shows on 9 May

Zee Café launches dramedy Pushing Daisies

TV Ratings
Top 10 Programmes (20/04/2008 to 26/04/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (20/04/2008 to 26/04/2008)
MAX
Star Plus
Zee TV
Sun TV
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Should we legislate on ambush marketing?
    		• ‘Media has to be ready for storm of digital migration’
    		• Flight entertainment
    		• Communication in a wired world
    		• Mission youthful
    		• Delhi Metro launches co-branded credit card with Citibank
    		• YouTube launches site focused on Indian users
    		• MSD launches diabetics drug
    		• Mount Everest Mineral Water expanding retail presence
    		• SABMiller looks to introduce premium beer brands in India
    		• Arvind Brands inks pact with Hartmarx Corpn
    		• Injunction in favour of Britannia
    		• Google launches translation service for Hindi
    Source: Hindu Business Line
       
    		• Alcome launches perfumes
    		• Ducati Motor launches five racing bikes
    		• IPL: Vodafone Essar is official telecom partner
    Source: Hindu
     
    		• Baskin Robbins launches the Paanchvi Pass flavour
    Source: India Infoline.com
       
    		• PepsiCo launches new commercials for Mirinda
    		• Cos looking to cloud nine can advertise there now!
    		• Arena Animation launches AAASP 2008
    		• Cineplexes keen on screening IPL, F1 Series
    		• Tradition-defying IPL sign of a brash India
    		• Vodafone chosen telecom partner of DLF-IPL for five years
    		• Regular certified advertising professional course in Kochi
    		• Sun Micro launches JavaFX
    		• Google looking golden with stock on rise
    Source: Economic Times
    		• Panchvi Pass bowled by IPL, to air re-runs sans ad fees
    		• Coke launches Pakistan ad in India
    		• Knight Riders merchandise sales strong
    		• IPL matches at Eden Gardens lead to empty multiplexes
    		• Mohali hotels fail to cash in on IPL crowd
    		• NDTV to organise New Media Congress
    		• Broadcasters for no govt intervention in TRPs
    Source: Business Standard
     
    		• YouTube site launches Indian avtaar
    		• Arvind, Hartmax pact to bring more retail brands into India
    		• Kansai Nerolac to invest Rs 180 cr in FY09
    Source: Financial Express
       
    		• IMA faces ire for endorsing juice brand
    Source: Times of India
       
    		• Samsung launches ‘KHULJA SLIM- SLIM’ offer on Flat Color TV
    		• Online ad agency to classify audience for clients
    Source: Merinews
       
    		• SET hoping to ride the IPL wave
    Source: Money Control
       
    		• Doctors' body defends juice brand endorsement, NGO slams it
    Source: Mangalorean.com
       
    		• Reebok looks south of the border for turnaround
    Source: Metro West Daily News
     
    International News
    		• Tappening Breaks the Bottle Bonds
    		• Modernista! Recruits CD Overseas
    		• MPG Names Del Grosso for Sears
    		• MRC, Second City Form 'Quarantine'
    		• Markey Faults Hollywood on Net Neutrality
    		• Playtex Shifts $60 Mil. to MEC
    		• Spot Runner Closes $50 Mil.+ Funding Round
    Source: Ad Week
     
    		• Discover Card Pushes 'Paydown Planner'
    		• Royal Velvet Taps Brooke Shields for Family Campaign
    		• ICM Names Head of Branded Entertainment
    Source: Brand Week
     
    		• News Corp sees US economy hurting advertising
    Source: International Herald Tribune
     
    		• Blinkx doubles advertising sales team
    Source: Telecom Paper
     
    		• Hackett's Prepares to Launch New Advertising Campaign
    Source: PR-Inside.com
    		• Paramount exec: Face mapping can jump-start online ads
    Source: News
     
    		• CaribeVision taps new ad chief
    Source: Hollywood Reporter
     
    		• Portals exposed as online ads slow
    Source: SMH
     
    		• New search engine to shake-up ad industry
    Source: SmartCompany
     
    		• Ad criticised in lead-up to Mother's Day
    Source: Telecom
     
    		• Spicy Pickle begins ad campaign
    Source: Bizjournals.com
     
    		• Air Force Suspends Truth in Scare-Mongering Space Ad
    Source: Wired News
     
    		• Loadshedding precipitates move to mobile advertising
    Source: Bizcommunity.com
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