Indiantelevision.com Team

(7 May 2008 4:30 pm)

MUMBAI: Percept/H COO Prabhakar Mundkur has been elevated to the post of chief executive officer.

Mundkur's promotion comes after the induction of Ajay Chandwani into the board of the company as a member. Chandwani was the CEO of Percept/H.

Mundkur has been with Percept/H for over 3 years. His portfolio included fast moving consumerable goods (FMCG) majors like Unilever, Kellogg’s, Lipton, and Frito-Lay; Automotive brands like Ford, Toyota and Fiat; service brands like Citibank, Air France, Kenyan Airlines and Air India; Lifestyle brands like Nike; and durables like Philips.

Percept Ltd vice chairman and MD Harindra Singh said, “Prabhakar has been the backbone of Percept/H’s success in the past few years. Prabhakar’s hands-on approach will ensure an even more focused and process-driven way of working at Percept/H. I am sure that under his able leadership, Percept/H will continue to scale greater heights.”

Mundkur said, “I am honoured to be leading the flagship advertising company of Percept. I’ve had the privilege of working with some of the best clients that one could wish for at Percept – both locally & globally and we will continue to provide excellent work for our clients. Our aim will be to imbibe an integrated culture of creative and strategy within the team, to ensure more satisfied clients.”

Percept/H is the flagship advertising agency of Percept Limited that services Indian and multinational brands in India. Percept/H is a 50:50 joint venture of Percept with Hakuhodo.