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Volume 20 - Issue No: 65








Executive Dossier

'Online consumption of content in India is more pervasive than we think it is'
Interview with BigFlicks COO Kamal Gianchandani
 

Media, Advertising & Marketing Watch
Viacom18 names its Hindi GEC Colors; launch in July
 Viacom18 names Hindi GEC Colors; to launch in July with Akshay's show Fear Factor and Mohe Rang De.

Adlabs buys majority in Malaysian cinema chain
 ADAG's Adlabs Films agrees to buy controlling interest in Malaysia-based Lotus Five Star Cinemas.

WWIL sets pace for HITS, ropes in Jawed as biz head
 Wire & Wireless India Ltd sets pace for HITS launch; Akhtar Jawed moves from Star to join as EVP.

Neville Medhora is Rediffusion DYR business head NEW

Euro RSCG Worldwide wins Jaguar's digital business

Deccan announces 'Win a Plane contest' for children

S FM launches in Nagpur

MAAC inks JV with Toon Club
Hungama announces another ‘Pyjama’ contest

AXN launches third edition of Action Awards

Zapak.com, Jump Games get cricketing with Ishant

Hughes introduces managed broadband VPN services

Panega Day global film event on 10 May

TV Ratings
Top 10 Programmes (20/04/2008 to 26/04/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (20/04/2008 to 26/04/2008)
MAX
Star Plus
Zee TV
Sun TV
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Whirlpool tying up with retailers for easier credit facilities
    		• Videocon, Hansen among proposals okayed by TN
    		• Adlabs Films enters into pact with Lotus Five Star
    		• Hughes launches broadband product
    		• NDTV Imagine to enter movie production
    		• Rahee E-bikes launched
    Source: Hindu Business Line
       
    		• Govt asks Vodafone to pull dog ad in row over cruelty
    		• Media revenues only way to keep IPL profitable
    		• No parking of mobile ad hoarding vans on the roads: HC
    		• Yahoo's stock is punished after Microsoft pulls bid
    		• VF Corp looking to buy out Arvind’s 40% in JV
    Source: Economic Times
       
    		• UK’s Cobra Beer plans to acquire three more breweries in India
    		• Kid movie merchandising still a marketing tool here
    		• Galla Foods launches mango nectar
    		• The story behind plum fashion
    		• "We are focused on the replacement market"
    		• The magic of processes
    		• Where’s the love gone?
    		• Students’ jobs ended before they began
    		• WB network to return as a website
    		• If it ain’t broke, why fix it?
    Source: Financial Express
       
    		• Ratings cos fight for market share
    		• Zapak Digital bets on merchandising revenues
    		• Galla Foods forays into Indian beverage mkt
    		• Adlabs acquires stake in Malaysian cinema
    		• Duty cut on edible oil yields no gain for consumers
    		• Vanita Kohli-Khandekar: The multiplexing of TV
    Source: Business Standard
       
    		• Sonia Gandhi launches satellite TV channel Vasanth
    Source: TopNews
       
    		• Online ad agencies accelerate automobile promotions
    Source: Merinews
       
    		• All India Radio maintains its status as world's largest network
    Source: Sify
       
    		• ‘Time to reorganise our ad industry’
    Source: DNA
       
    		• Sun TV Network launches FM station at Nagpur
    Source: Myiris.com
     
    International News
    		• 'The Hills' Is Alive
    		• Grey Taps ECD for Digital
    		• NFL Star Tomlinson Returns for Chunky
    		• Consumers Get Real for 24 Hour Fitness
    		• TNS Rejects $1.9 Bil. WPP Bid
    		• The True Story of a Bogus Blog
    		• Mitsubishi Eyes 4 for $185 Mil.
    		• 2007 Digital Agency Report Cards
    Source: Ad Week
     
    		• Fox to Reinforce That TV Is King
    		• IAB Introduces Online Video Ad Guidelines
    Source: Media Week
     
    		• Advertising Linked To Increased Tobacco Use Among India's Youth
    Source: Science Daily
     
    		• TNS rejects WPP offer
    Source: The Deal
     
    		• Yahoo, Google search ad tie-up loses urgency
    Source: Market Watch
    		• UK ad giant mulls tax move abroad
    Source: BBC News
     
    		• Where are those mobile ads?
    Source: IHT
     
    		• Automakers revving up big screen ads this summer
    Source: Motor Trend
     
    		• MP calls for alcohol ad ban at sports events
    Source: Independent
     
    		• Maxpreps.com advertisement misses its mark
    Source: Los Angeles Times
     
    		• Grand Theft Advertising: Revisiting In-Game Ads
    Source: Clickz
     
    		• South Africa: Mobile Advertising Spend Booms
    Source: AllAfrica.com
     
    		• adplex, MyWebGrocer form Internet advertising alliance
    Source: Bizjournals
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