The Walt Disney Television International (India) director programming and production Aparna Bhosle said, “We have combined elements that are really popular with kids in India – Hindi Films and the Hungama Pyjamas - It can’t get madder than this. The Hungama TV message to kids this summer is very simple – Don’t be a pyjama, catch one’ .

 

To join the hygiene force against dirty Gobbar Singh, viewers will have to collect cleaning agents such as balti, sabun, rassi, brush, water- tanki etc that appear as bugs all through the day on the channel. Once they note the unique code on these, they need to quickly report back to Hungama TV via SMS/call.

The contest gets even neater when elements such as Bai, Khotta Sikka and Istri get added. The participants get promoted for collecting maximum points as levels progress from Cleaning agent to a Washing Commander to a Major Jhag then Dhule Raja and finally the Bedaag Badshah.

Movie CDs, handheld video game, digital camera, portable multi-media player and handycam are all being given away as the participants get promoted at each level. At the end of this month-long contest, the grand prize winner gets to take way a home theatre with an inhouse projection system.