22 May 2008Newsletter SubscriptionEmail this Page

Volume 20 - Issue No: 77








Media, Advertising & Marketing Watch

NDTV to handle ad sales of Channel Guide's Punjabi channel
 NDTV Media to handle ad sales of Channel Guide's upcoming Punjabi ent. channel Just TV Punjabi.

 

Johri is India head for Discovery
Discovery integrates India & Asia biz; ups Rahul Johri to India head while Shourie is in advisory role.

NGC enters HD era in India, announces four channels
 NGC to enter into HD TV with launch of 4 channels; awaits downlinking permission from I&B ministry.

ASCI wins Best Practice Silver award

M&C Saatchi India appoints Parveez Shaikh as SVP

Coke retort to Pepsico's youngistan not unethical: Atul

NDTV Imagine to air Kudiyon Ka Hai Zamana

Nick to premiere Summer Days with Coo on 25 May
Sesame Street now available on airlines through Skeye

Real Estate TV appoints PK Menon as CEO

Galleon appoints Ramachandra as global director of ent.

Aricent launches 'Celltop' for net surfing on mobile

TV Ratings
Top 10 Programmes (04/05/2008 to 10/05/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (04/05/2008 to 10/05/2008)
MAX
Star Plus
Zee TV
Sun TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• IL&FS Investsmart a/c for DDB Mudra
    		• National Geographic adding four new channels
    		• The TV gets some new Colors
    		• Real Estate TV appoints new CEO/News Head
    		• In a state of animation
    		• ‘Our drinkability’s our success’
    		• VF Corp not to buy out Arvind’s stake in joint venture
    		• Infosys hires consultant to chalk out revamp plan
    Source: Hindu Business Line
      
    		• Discovery to integrate India, Asia operations
    		• VF mulls new retail structure
    		• Now, CA superbrands
    		• Rel Retail in talks with food MNCs
    		• Indian Premier League is largely a marketing success
    		• IPL too hot for star cricketers to handle
    Source: Economic Times
     
    		• KCA grooming players for the IPL
    		• CA begins formulating rules for IPL-style league: report
    Source:The Hindu
     
    		• Smart Communications offering ad supported mobile service in Philippine
    Source: Techwhack
      
    		• ‘The shakeout set off by IPL is good for GECs’
    		• Videocon set to foray into telecom sector
    Source: DNA
    		• Children’s brands are chasing adults and tapping the nostalgia
    Source: Livemint
     
    		• Now, in-store ad is new fad for Indian companies
    		• Can social networks make money?
    		• Satyam Cineplexes to pump Rs 250 cr for 104 multiplexes
    Source: Financial Express
      
    		• Microsoft Launches Mobile Display Ads
    Source: eBrandz
     
    		• Baskin Robbins eyes growth in tier-II towns
    		• Fake notebooks write down MSIL`s biz
    		• IPL a blessing for juniors
    		• `We are adding four more high-quality channels`
    		• FM radio station launch boosts Sun TV Networks
    Source: Business Standard
     
    		• Sanguine Media Forays into in-Film Advertising
    Source: Equity Bulls
     
    		• Platform-A to Manage Virgin Mobile WAP Banner Ad Inventory
    Source: Media Newsline
      
    		• Drive against advertising hoardings
    Source: Navhind Times
     
    International News
    		• Cramer Doesn't Put Much Stock in Media Biz
    		• Mun2 Mounts Campaign
    		• Microsoft Advertising Debuts
    		• Warner TV Hires Digital Sales Chief
    		• Deutsch/LA Taps Leader on Dr Pepper
    		• Giant Eagle Eyes 3 Finalists
    		• Nvidia Selects Cutwater
    		• Congressmen Target 'Deceptive' Pharma Ads
    		• Hoover Goes Into Play
    		• Boost Mobile Vets Launch 'Business-Building' Shop
    Source: Ad Week
     
    		• Geico Remembers Veterans in 'War Letters'
    		• Study: Most Consumers Don't Know What 'Sustainability' Is
    Source: Brand Week
     
    		• Publicis to reveal Google news by summer
    Source: Financial Mirror
     
    		• CBS College Sports Media to Offer Video, Display Ads on NCAA.com
    Source: Media Week
     
    		• Promotions in Gucci Advertising
    Source: Fashion Week Daily
    		• Mobile advertising to reach $1.3 billion this year
    Source: ITP
     
    		•  Violent ads breach advertising code
    Source: New Zealand Herald
     
    		• Tourism Ads Get A Local Celebrity Boost
    Source: Keyt
     
    		• McClatchy April revenue dips on classified ad sales
    Source: Forbes
     
    		• CBS Scores With Sports Ad Network
    Source: Red Herring
     
    		• Drive against advertising hoardings
    Source: Nav Hind Times
     
    		• MSU Advertising Team Heads to National Competition
    Source: Ozarks First
     
    		• Ad Firm Kreisler Group Helps Fisher & Paykel Sales Performance
    Source: Kbb Online
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