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Volume 20 - Issue No: 76








Adex Analysis

Summer cool ads on TV in Jan-Apr 2008
27% rise in TV ad vols of Summer Cool category in Jan-Apr '08 over Jan-Apr '07. - AdEx India Analysis.

 

Media, Advertising & Marketing Watch
Eros, Lionsgate form distribution venture
 Eros and Lionsgate agree to form a distribution JV in South Asia; to sell content across all formats.

After IPL, get set for reality shows on Hindi GECs
 Hindi GECs are waiting for IPL to be over to release reality shows targeting the weekends, starting 6 June.

Sony ropes in 4 sponsors for 10 Ka Dum

Jagran18 appoints Sanjay Bhatla as national sales head

MyScreen to tap India, floats subsidiary

Advertisers eye retail space for consumer engagement

Radio City unveils new marketing campaign

WPP appoints ex-Digitas executive to head Da Vinci

Sun TV’s SFM to launch in Kochi on 21 May

Filmy's Champu to spoof SRK's show on Star Plus

Shout! Factory, 4kids Entertainment sign home entertainment deal for Dinosaur King

CNBC-TV18 to host "Wall Street meets 70mm" festival

9X to launch reality show with Balaji Telefilms

WatchIndia.TV to launch Shemaroo movie channel

Google launches Google Health

Bebo, Endemol unveil sponsors for reality series

Makaan.com launches REM application

Dish TV to launch HD technology platform by year-end

TV Ratings
Top 10 Programmes (04/05/2008 to 10/05/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (04/05/2008 to 10/05/2008)
MAX
Star Plus
Zee TV
Sun TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• With ‘max’ ad rates, Sony looks to IPL’s next season
    		• Raymond launches BE Home
    		• Marginal rise in Infosys’ brand value
    		• Suashish Diamonds earmarks Rs 500-cr for expansion, acquisition
    		• Angel Broking launches mobile service
    		• Ferragamo ties up with DLF
    Source: Hindu Business Line
      
    		• Young talent in ad filmmaking
    		• Marketers & brands eye airports
    		• Keepers of the change
    		• Gulf airlines force a 'flight' for survival
    		• Brands keep themselves within Olympic spirit
    		• Reliance Retail to bring in Neiman Marcus
    		• IPL controversy a day
    		• ADAG, Sahara to make IPL score a perfect 10
    Source: Economic Times
      
    		• News Corp's Fox Network to launch Latin American online advertising network news
    Source: domain-b
      
    		• Ixenland Gains Stable Growth on Mobile
    Source: TechWhack
      
    		• INX News launches marketing campaign for NewsX
    Source: Merinews
    		• CAs clear last hurdle in using advertising for their services
    		• Ad scandals: where should the buck stop?
    		• Are you auditing your film costs?
    Source: Livemint
     
    		• ASOCS Launches First Wireless MultiComm Processor
    Source: IT News Online
     
    		• Changing lifestyles give fillip to FMCG sector
    Source: Indian Express
     
    		• M J Antony: Legal snarls over hoardings
    		• HT Media net profit up 12.7%
    		• Peugeot and Mitsubishi in Russian tie-up
    Source: Business Standard
      
    		• Citigroup wins 16 awards for advertising
    Source: DNA
      
    		• Xerox launches SME products globally – from India
    Source: Financial Express
      
    		• Google Unveiled Image Ads to Image Search
    Source: eBrandz
     
    International News
    		• Famous Footwear Taps Campbell Mithun
    		• Univision to Roll Out VOD
    		• Arnold Hires Multicultural Marketing Chief
    		• Grey Atlanta Names President
    		• RPA Tries Pilot Program for Honda
    		• Playboy Enlists Digital Marketing Chief
    		• Digitas Launches Third Act
    		• TBWA\C\D Confirms Hiring Y&R's Figliulo
    		• Lippert's Critique: It's About Time
    Source: Ad Week
     
    		• NFL Names Indianapolis Site of Super Bowl XLVI
    		• Carl's Jr., Hardee's Have Own Freakouts
    		• Playboy Enlists Digital Marketing Chief
    		• Famous Footwear Taps New Marketing SVP, Ad Agency
    Source: Brand Week
     
    		• Microsoft demos Zune advertising service
    Source: Computer World
     
    		• TNT, Yellowbook Partner for Multiplatform NBA Promo
    Source: Media Week
     
    		• Blues will advertise for new coach in June
    Source: Telstra
    		• Commercial radio sees ad boom
    Source: Guardian
     
    		• Clear Channel chosen to air ad campaign highlighting war correspondence
    Source: Biz Journals
     
    		• Coke, Pepsi's New Global Commitment on Advertising to Kids Called Weak
    Source: Cspi Net
     
    		• Virgin Mobile USA to use AOL mobile ad service
    Source: Reuters
     
    		• Merck settles landmark TV advertising suit for $58 million
    Source: Axcess News
     
    		• Alexander McQueen Relaunches Ad Campaign
    Source: Fashion Week Daily
     
    		•  Merck agrees to $58M settlement over Vioxx ad claims
    Source: Muzi
     
    		• Guidelines not breached by donor ad
    Source: Scotsman
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