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Top three advertisers of Summer Cool categories on TV
were 'Coca Cola India Ltd', 'Pepsi Co' and 'Smithkline
Beecham' during January - April 2008.
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Top 10 advertisers accounted for 78 per cent share of
overall Summer Cool categories advertised on TV during
January - April 2008.
New
Summer Cool brands advertised on TV during January - April
2008.
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- During
January - April 2008 'Samsung Bio Sleep', 'Kwality Walls
Almond Praline' and 'Horlicks Women' were the top three
new Summer cool brands on TV.
- Top
10 new brands comprised of two brands each of 'Air Conditioners','
Ice Cream/Frozen Desserts' and 'Milk Beverages' on TV
during January - April 2008.
Top
five Summer Cool brands endorsed by the Celebrities during
January - April 2008.
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'Pepsi Mycan' leads with maximum share of 33 per cent
of overall advertising volumes of Celebrity endorsement
of Summer Cool brands on TV during January - April 2008
- 'Thums
Up' and 'Coca Cola' followed the number one (Pepsi Mycan)
with 19 per cent and 9 per cent share respectively during
January - April 2008.
Top
five Celebrities endorsing Summer Cool brands on TV in January
- April 2008.
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'Shahrukh Khan' led the Celebrity endorsement chart of
Summer Cool categories on TV closely followed by 'Akshay
Kumar' and 'Ranbir Kapoor' during January - April 2008.
Growth
in Average advertising/day of Summer Cool categories on TV
in January - April 2008.
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-
27 per cent growth in average number of advertising of
Summer Cool brands aired per day on TV during January
- April 2008 over January - April 2007.
- Among
the Top five Summer Cool categories on TV, maximum rise
in average ads/day were of 'Refrigerators' followed by
'Milk Beverages' and 'Air Conditioners' during January
- April 2008 compared to January - April 2007.
Watch
out for forthcoming interesting analyses in future.
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| (Analysis from AdEx India - A Division of TAM Media Research) |
